Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective
Abstract Background The geographical, cultural, and linguistic proximity between Taiwan and Mainland China has facilitated rapid growth of cross-strait interactions. Both countries have developed online health consultation platforms on the Internet for the public to access healthcare related informa...
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| Format: | Article |
| Language: | English |
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BMC
2023-05-01
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| Series: | BMC Health Services Research |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s12913-023-09518-0 |
| _version_ | 1797818147943743488 |
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| author | Li-Yun Huang Wen-Ming Shiau Pei Chin Chou |
| author_facet | Li-Yun Huang Wen-Ming Shiau Pei Chin Chou |
| author_sort | Li-Yun Huang |
| collection | DOAJ |
| description | Abstract Background The geographical, cultural, and linguistic proximity between Taiwan and Mainland China has facilitated rapid growth of cross-strait interactions. Both countries have developed online health consultation platforms on the Internet for the public to access healthcare related information. This study examines factors that influence loyalty to a specific online health consultation platform (OHCP) from a cross-strait perspective. Methods Based on the Expectation Confirmation Theory and the combined Trust, Perceived Health Risks and Culture, we examine factors that influence loyalty to OHCPs among cross-strait users by investigating the roles of trust, perceived health risks, and culture. Data was collected through a questionnaire survey. Results The research models used provide a high-power explanation of loyalty to OHCPs. Results generally align with those of previous studies, with the exception of the relationships between Perceived Health Risks and Perceived Usefulness, Perceived Usefulness and Loyalty, Confirmation and Satisfaction, and Trust and Loyalty. In other words, culture may have moderated these relationships. Conclusions Findings can help promote OHCPs among cross-strait users to make things easier for patients, and further reduce the load on the emergency department, especially in view of the still ongoing issues related to global outbreak of Coronavirus disease by facilitating early detection of potential cases. |
| first_indexed | 2024-03-13T09:03:42Z |
| format | Article |
| id | doaj.art-7412ab02a6e24436a7b76a9552130719 |
| institution | Directory Open Access Journal |
| issn | 1472-6963 |
| language | English |
| last_indexed | 2024-03-13T09:03:42Z |
| publishDate | 2023-05-01 |
| publisher | BMC |
| record_format | Article |
| series | BMC Health Services Research |
| spelling | doaj.art-7412ab02a6e24436a7b76a95521307192023-05-28T11:12:07ZengBMCBMC Health Services Research1472-69632023-05-012311910.1186/s12913-023-09518-0Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspectiveLi-Yun Huang0Wen-Ming Shiau1Pei Chin Chou2Division of Dermatology, E-Da Cancer HospitalInstitute of Information Management, National Chung Cheng UniversityDepartment of Respiratory Therapy, Fu Jen Catholic UniversityAbstract Background The geographical, cultural, and linguistic proximity between Taiwan and Mainland China has facilitated rapid growth of cross-strait interactions. Both countries have developed online health consultation platforms on the Internet for the public to access healthcare related information. This study examines factors that influence loyalty to a specific online health consultation platform (OHCP) from a cross-strait perspective. Methods Based on the Expectation Confirmation Theory and the combined Trust, Perceived Health Risks and Culture, we examine factors that influence loyalty to OHCPs among cross-strait users by investigating the roles of trust, perceived health risks, and culture. Data was collected through a questionnaire survey. Results The research models used provide a high-power explanation of loyalty to OHCPs. Results generally align with those of previous studies, with the exception of the relationships between Perceived Health Risks and Perceived Usefulness, Perceived Usefulness and Loyalty, Confirmation and Satisfaction, and Trust and Loyalty. In other words, culture may have moderated these relationships. Conclusions Findings can help promote OHCPs among cross-strait users to make things easier for patients, and further reduce the load on the emergency department, especially in view of the still ongoing issues related to global outbreak of Coronavirus disease by facilitating early detection of potential cases.https://doi.org/10.1186/s12913-023-09518-0Online Health Consultation platformLoyaltyPerceived Health RisksExpectation confirmation theoryTrustCulture |
| spellingShingle | Li-Yun Huang Wen-Ming Shiau Pei Chin Chou Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective BMC Health Services Research Online Health Consultation platform Loyalty Perceived Health Risks Expectation confirmation theory Trust Culture |
| title | Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective |
| title_full | Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective |
| title_fullStr | Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective |
| title_full_unstemmed | Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective |
| title_short | Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective |
| title_sort | factors influencing loyalty to online health consultation platform a cross strait cultural perspective |
| topic | Online Health Consultation platform Loyalty Perceived Health Risks Expectation confirmation theory Trust Culture |
| url | https://doi.org/10.1186/s12913-023-09518-0 |
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