Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective

Factors influencing loyalty to online health consultation platform: a cross-strait cultural perspective

Abstract Background The geographical, cultural, and linguistic proximity between Taiwan and Mainland China has facilitated rapid growth of cross-strait interactions. Both countries have developed online health consultation platforms on the Internet for the public to access healthcare related informa...

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Bibliographic Details
Main Authors: Li-Yun Huang, Wen-Ming Shiau, Pei Chin Chou
Format: Article
Language:English
Published: BMC 2023-05-01
Series:BMC Health Services Research
Subjects:
Online Health Consultation platform
Loyalty
Perceived Health Risks
Expectation confirmation theory
Trust
Culture
Online Access:https://doi.org/10.1186/s12913-023-09518-0

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