Keeps Working and Working and Working … The Long-Term Impact of Advertising
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-05-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0006/gfkmir-2015-0006.xml?format=INT |
| _version_ | 1818239641811156992 |
|---|---|
| author | Hanssens Dominique |
| author_facet | Hanssens Dominique |
| author_sort | Hanssens Dominique |
| collection | DOAJ |
| first_indexed | 2024-12-12T13:00:47Z |
| format | Article |
| id | doaj.art-743166f878364661bc48f5a586ec3c56 |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-12-12T13:00:47Z |
| publishDate | 2015-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-743166f878364661bc48f5a586ec3c562022-12-22T00:23:47ZengSciendoGfK Marketing Intelligence Review1865-58662015-05-0171424710.1515/gfkmir-2015-0006gfkmir-2015-0006Keeps Working and Working and Working … The Long-Term Impact of AdvertisingHanssens Dominique0Bud Knapp Distinguished Professor of Marketing, UCLA Anderson School of Management, University of California, Los Angeles, USAhttp://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0006/gfkmir-2015-0006.xml?format=INTAdvertising EffectLong-Term ImpactAdvertising MeasurementConsumer Response |
| spellingShingle | Hanssens Dominique Keeps Working and Working and Working … The Long-Term Impact of Advertising GfK Marketing Intelligence Review Advertising Effect Long-Term Impact Advertising Measurement Consumer Response |
| title | Keeps Working and Working and Working … The Long-Term Impact of Advertising |
| title_full | Keeps Working and Working and Working … The Long-Term Impact of Advertising |
| title_fullStr | Keeps Working and Working and Working … The Long-Term Impact of Advertising |
| title_full_unstemmed | Keeps Working and Working and Working … The Long-Term Impact of Advertising |
| title_short | Keeps Working and Working and Working … The Long-Term Impact of Advertising |
| title_sort | keeps working and working and working the long term impact of advertising |
| topic | Advertising Effect Long-Term Impact Advertising Measurement Consumer Response |
| url | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0006/gfkmir-2015-0006.xml?format=INT |
| work_keys_str_mv | AT hanssensdominique keepsworkingandworkingandworkingthelongtermimpactofadvertising |