Why We Need Open Science Communication Experts
The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside...
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Format: | Article |
Language: | deu |
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Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare
2019-09-01
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Series: | Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare |
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Online Access: | https://journals.univie.ac.at/index.php/voebm/article/view/3049 |
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author | Michela Vignoli Jan Rörden |
author_facet | Michela Vignoli Jan Rörden |
author_sort | Michela Vignoli |
collection | DOAJ |
description | The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication. |
first_indexed | 2024-03-12T05:49:35Z |
format | Article |
id | doaj.art-7437a4176b92473e9ee4232cf9ef31e4 |
institution | Directory Open Access Journal |
issn | 1022-2588 |
language | deu |
last_indexed | 2024-03-12T05:49:35Z |
publishDate | 2019-09-01 |
publisher | Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare |
record_format | Article |
series | Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare |
spelling | doaj.art-7437a4176b92473e9ee4232cf9ef31e42023-09-03T05:17:55ZdeuVereinigung Österreichischer Bibliothekarinnen und BibliothekareMitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare1022-25882019-09-0172228429610.31263/voebm.v72i2.30493049Why We Need Open Science Communication ExpertsMichela Vignoli0Jan Rörden1AIT Austrian Institute of Technology GmbHAIT Austrian Institute of Technology GmbHThe changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.https://journals.univie.ac.at/index.php/voebm/article/view/3049open sciencescience communicationsocial mediaweb 2.0public relationsdeveloping roles |
spellingShingle | Michela Vignoli Jan Rörden Why We Need Open Science Communication Experts Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare open science science communication social media web 2.0 public relations developing roles |
title | Why We Need Open Science Communication Experts |
title_full | Why We Need Open Science Communication Experts |
title_fullStr | Why We Need Open Science Communication Experts |
title_full_unstemmed | Why We Need Open Science Communication Experts |
title_short | Why We Need Open Science Communication Experts |
title_sort | why we need open science communication experts |
topic | open science science communication social media web 2.0 public relations developing roles |
url | https://journals.univie.ac.at/index.php/voebm/article/view/3049 |
work_keys_str_mv | AT michelavignoli whyweneedopensciencecommunicationexperts AT janrorden whyweneedopensciencecommunicationexperts |