Why We Need Open Science Communication Experts

The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside...

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Main Authors: Michela Vignoli, Jan Rörden
Format: Article
Language:deu
Published: Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare 2019-09-01
Series:Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare
Subjects:
Online Access:https://journals.univie.ac.at/index.php/voebm/article/view/3049
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author Michela Vignoli
Jan Rörden
author_facet Michela Vignoli
Jan Rörden
author_sort Michela Vignoli
collection DOAJ
description The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.
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spelling doaj.art-7437a4176b92473e9ee4232cf9ef31e42023-09-03T05:17:55ZdeuVereinigung Österreichischer Bibliothekarinnen und BibliothekareMitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare1022-25882019-09-0172228429610.31263/voebm.v72i2.30493049Why We Need Open Science Communication ExpertsMichela Vignoli0Jan Rörden1AIT Austrian Institute of Technology GmbHAIT Austrian Institute of Technology GmbHThe changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.https://journals.univie.ac.at/index.php/voebm/article/view/3049open sciencescience communicationsocial mediaweb 2.0public relationsdeveloping roles
spellingShingle Michela Vignoli
Jan Rörden
Why We Need Open Science Communication Experts
Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare
open science
science communication
social media
web 2.0
public relations
developing roles
title Why We Need Open Science Communication Experts
title_full Why We Need Open Science Communication Experts
title_fullStr Why We Need Open Science Communication Experts
title_full_unstemmed Why We Need Open Science Communication Experts
title_short Why We Need Open Science Communication Experts
title_sort why we need open science communication experts
topic open science
science communication
social media
web 2.0
public relations
developing roles
url https://journals.univie.ac.at/index.php/voebm/article/view/3049
work_keys_str_mv AT michelavignoli whyweneedopensciencecommunicationexperts
AT janrorden whyweneedopensciencecommunicationexperts