Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method

IntroductionSafety is the lifeline of tourism development. The article’s goal is to examin how Chinese tourists perceive risk when travelling aboard.MethodsIn order to create the initial corpus, this study first uses “outbound tourism“as the key word to crawl the question and answer (hereinafter ref...

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Main Authors: Caihua Yu, Yilin Zhao
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1091065/full
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author Caihua Yu
Yilin Zhao
author_facet Caihua Yu
Yilin Zhao
author_sort Caihua Yu
collection DOAJ
description IntroductionSafety is the lifeline of tourism development. The article’s goal is to examin how Chinese tourists perceive risk when travelling aboard.MethodsIn order to create the initial corpus, this study first uses “outbound tourism“as the key word to crawl the question and answer (hereinafter referred to as “Q & A”) data from 4 Chinese online travel operator platforms, then preprocesses the “Q & A” data in Python. Secondly, after being extracted, the feature words are converted into the word vector model using the word vector method based on neural network language model. Finally, the word vectors are clustered and classified.ResultsIt is found that there are six dimensions of risk perception of Chinese tourists’ outbound tourism, namely traffic risk, planning risk, service risk, communication risk, financial risk and functional risk.DiscussionImportant and practical information for government and tourism enterprises is provided to accurately grasp the risk perception of Chinese tourists’ outbound tourism and continuously improve the supply of tourism risk information.
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spelling doaj.art-7448bd59c257453181dbddc0bd7e6b462022-12-22T15:45:58ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10910651091065Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector methodCaihua YuYilin ZhaoIntroductionSafety is the lifeline of tourism development. The article’s goal is to examin how Chinese tourists perceive risk when travelling aboard.MethodsIn order to create the initial corpus, this study first uses “outbound tourism“as the key word to crawl the question and answer (hereinafter referred to as “Q & A”) data from 4 Chinese online travel operator platforms, then preprocesses the “Q & A” data in Python. Secondly, after being extracted, the feature words are converted into the word vector model using the word vector method based on neural network language model. Finally, the word vectors are clustered and classified.ResultsIt is found that there are six dimensions of risk perception of Chinese tourists’ outbound tourism, namely traffic risk, planning risk, service risk, communication risk, financial risk and functional risk.DiscussionImportant and practical information for government and tourism enterprises is provided to accurately grasp the risk perception of Chinese tourists’ outbound tourism and continuously improve the supply of tourism risk information.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1091065/fullminingrisk perception dimensionsoutbound tourismChinaword vector method
spellingShingle Caihua Yu
Yilin Zhao
Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
Frontiers in Psychology
mining
risk perception dimensions
outbound tourism
China
word vector method
title Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
title_full Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
title_fullStr Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
title_full_unstemmed Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
title_short Mining of risk perception dimensions of Chinese tourists’ outbound tourism based on word vector method
title_sort mining of risk perception dimensions of chinese tourists outbound tourism based on word vector method
topic mining
risk perception dimensions
outbound tourism
China
word vector method
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1091065/full
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AT yilinzhao miningofriskperceptiondimensionsofchinesetouristsoutboundtourismbasedonwordvectormethod