Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library
This paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of human...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Campinas
2012-01-01
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| Series: | RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação |
| Subjects: | |
| Online Access: | https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907 |
| _version_ | 1797968778816913408 |
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| author | Teresa Cristina Oliveira Peres |
| author_facet | Teresa Cristina Oliveira Peres |
| author_sort | Teresa Cristina Oliveira Peres |
| collection | DOAJ |
| description | This paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of human activities that involve interaction with the customer increase business investments through plans and structures that aim to approach and motivate him, according to the goals that sets the organization. The results obtained in the research contributed to the creation of an Internal Endomarketing Program that can direct the administration of the library in search of improvements of environmental relations as well as the relations of internal customers vs. external customers. |
| first_indexed | 2024-04-11T02:52:01Z |
| format | Article |
| id | doaj.art-7459eb844e2741b3ad0784fe68d819d9 |
| institution | Directory Open Access Journal |
| issn | 1678-765X |
| language | English |
| last_indexed | 2024-04-11T02:52:01Z |
| publishDate | 2012-01-01 |
| publisher | Universidade Estadual de Campinas |
| record_format | Article |
| series | RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação |
| spelling | doaj.art-7459eb844e2741b3ad0784fe68d819d92023-01-02T16:18:27ZengUniversidade Estadual de CampinasRDBCI: Revista Digital de Biblioteconomia e Ciência da Informação1678-765X2012-01-0110110.20396/rdbci.v9i2.1907Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university libraryTeresa Cristina Oliveira Peres0Instituto de Psicologia da USPThis paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of human activities that involve interaction with the customer increase business investments through plans and structures that aim to approach and motivate him, according to the goals that sets the organization. The results obtained in the research contributed to the creation of an Internal Endomarketing Program that can direct the administration of the library in search of improvements of environmental relations as well as the relations of internal customers vs. external customers.https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907Organizational climate. Endomarketing. Libraries (human resources). |
| spellingShingle | Teresa Cristina Oliveira Peres Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação Organizational climate. Endomarketing. Libraries (human resources). |
| title | Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| title_full | Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| title_fullStr | Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| title_full_unstemmed | Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| title_short | Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| title_sort | endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library |
| topic | Organizational climate. Endomarketing. Libraries (human resources). |
| url | https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907 |
| work_keys_str_mv | AT teresacristinaoliveiraperes endomarketingtoolstoevaluateandsuggesteffortstotheorganizationalclimatofapublicuniversitylibrary |