Customer Objections and Statistical Investigation In Marketing Communication(Pazarlama İletişiminde Müşteri İtirazları ve İstatistik İncelemesi)
The study is based on the extraction of objections by method of distribution into groups in sales training meetings held over a period of four years from 1999-2003. In this study 9 enterprises were examined. From this primary study group of 9 enterprises, 388 sales representatives participated in 20...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2005-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C12S22005/SBET.pdf |