Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye

Performance of the accommodation facilities should be measured and monitored periodically for sustainability in many dimensions which have potential to affect profitability directly. In this study, efficiencies of 88 hotels from Cappadocia/Türkiye are measured via data envelopment analysis. Four inp...

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Main Author: Tekiner Kaya
Format: Article
Language:English
Published: Ekonomi ve Finansal Araştırmalar Derneği 2023-03-01
Series:Ekonomi, Politika & Finans Araştırmaları Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2894655
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author Tekiner Kaya
author_facet Tekiner Kaya
author_sort Tekiner Kaya
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description Performance of the accommodation facilities should be measured and monitored periodically for sustainability in many dimensions which have potential to affect profitability directly. In this study, efficiencies of 88 hotels from Cappadocia/Türkiye are measured via data envelopment analysis. Four inputs and five outputs are considered to measure efficiencies and effectiveness in 2020 during the COVID-19 period. The data are collected via phone calls, hotels’ web pages and Tripadvisor in 2020. 83% of these hotels (73 hotels) are small-sized hotels which have equal or less than 20 rooms. Constant return to scale, variable return to scale and scale efficiencies of hotels are exposed via input-oriented data envelopment analysis. The findings show that facilities which have higher scale had lower classical efficiency. Additionally, it is observed that one of the main reasons for the inefficiency is revenue per available room. In terms of effectiveness, hotels working with travel agencies had a lower performance.
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spelling doaj.art-746ebefd960e485a9ab35715e858560c2024-03-01T08:33:43ZengEkonomi ve Finansal Araştırmalar DerneğiEkonomi, Politika & Finans Araştırmaları Dergisi2587-151X2023-03-018113014010.30784/epfad.1235700957Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in TürkiyeTekiner Kaya0Nevşehir Hacı Bektaş Veli ÜniversitesiPerformance of the accommodation facilities should be measured and monitored periodically for sustainability in many dimensions which have potential to affect profitability directly. In this study, efficiencies of 88 hotels from Cappadocia/Türkiye are measured via data envelopment analysis. Four inputs and five outputs are considered to measure efficiencies and effectiveness in 2020 during the COVID-19 period. The data are collected via phone calls, hotels’ web pages and Tripadvisor in 2020. 83% of these hotels (73 hotels) are small-sized hotels which have equal or less than 20 rooms. Constant return to scale, variable return to scale and scale efficiencies of hotels are exposed via input-oriented data envelopment analysis. The findings show that facilities which have higher scale had lower classical efficiency. Additionally, it is observed that one of the main reasons for the inefficiency is revenue per available room. In terms of effectiveness, hotels working with travel agencies had a lower performance.https://dergipark.org.tr/tr/download/article-file/2894655etkinlikkonaklama i̇şletmelerikapadokyaotel performansıhospitalityhotel performancecappadociaefficiency
spellingShingle Tekiner Kaya
Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
Ekonomi, Politika & Finans Araştırmaları Dergisi
etkinlik
konaklama i̇şletmeleri
kapadokya
otel performansı
hospitality
hotel performance
cappadocia
efficiency
title Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
title_full Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
title_fullStr Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
title_full_unstemmed Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
title_short Efficiency and Effectiveness of the Hotels in the Covid-19 Period: Evidence from Cappadocia in Türkiye
title_sort efficiency and effectiveness of the hotels in the covid 19 period evidence from cappadocia in turkiye
topic etkinlik
konaklama i̇şletmeleri
kapadokya
otel performansı
hospitality
hotel performance
cappadocia
efficiency
url https://dergipark.org.tr/tr/download/article-file/2894655
work_keys_str_mv AT tekinerkaya efficiencyandeffectivenessofthehotelsinthecovid19periodevidencefromcappadociainturkiye