A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS

Facility location selection is a decision problem that takes into consideration both qualitative and quantitative factors and also is one of the most important strategic decisions affecting organizations in terms of business success. Fundamentally, it comprises evaluating a group of alternative site...

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Main Authors: Semra Birgün, Cengiz Güngör
Format: Article
Language:English
Published: Turkish Air Force Academy 2014-01-01
Series:Havacılık ve Uzay Teknolojileri Dergisi
Subjects:
Online Access:http://www.jast.hho.edu.tr/JAST/index.php/JAST/article/view/153/142
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author Semra Birgün
Cengiz Güngör
author_facet Semra Birgün
Cengiz Güngör
author_sort Semra Birgün
collection DOAJ
description Facility location selection is a decision problem that takes into consideration both qualitative and quantitative factors and also is one of the most important strategic decisions affecting organizations in terms of business success. Fundamentally, it comprises evaluating a group of alternative sites on the basis of multiple criteria. In this context when alternatives and factors are multitudinous, multi-criteria decision making methods are being used for successful decisions. In this paper the decision problem is exemplified by applying on a part of a project for a call center site selection by using one of the multi-criteria decision-making methods, namely hierarchy grey relational analysis, based on application of analytic hierarchy process (AHP) and grey relational analysis (GRA) methods. The goal of the selection is to determine the most appropriate location among the alternatives. Nine cities given as alternatives are evaluated and compared against human resources, economic and regional conditions including fourteen sub-criteria.
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spelling doaj.art-7484708ae9f1469d9fe56ed5eb244a2f2023-02-15T16:14:18ZengTurkish Air Force AcademyHavacılık ve Uzay Teknolojileri Dergisi1304-04481304-04482014-01-01714552A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSISSemra Birgün0Cengiz Güngör1Beykent UniversityTurkish Air Force AcademyFacility location selection is a decision problem that takes into consideration both qualitative and quantitative factors and also is one of the most important strategic decisions affecting organizations in terms of business success. Fundamentally, it comprises evaluating a group of alternative sites on the basis of multiple criteria. In this context when alternatives and factors are multitudinous, multi-criteria decision making methods are being used for successful decisions. In this paper the decision problem is exemplified by applying on a part of a project for a call center site selection by using one of the multi-criteria decision-making methods, namely hierarchy grey relational analysis, based on application of analytic hierarchy process (AHP) and grey relational analysis (GRA) methods. The goal of the selection is to determine the most appropriate location among the alternatives. Nine cities given as alternatives are evaluated and compared against human resources, economic and regional conditions including fourteen sub-criteria.http://www.jast.hho.edu.tr/JAST/index.php/JAST/article/view/153/142Analytic Hierarchy ProcessGrey Relational AnalysisCall Center Site Selection
spellingShingle Semra Birgün
Cengiz Güngör
A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
Havacılık ve Uzay Teknolojileri Dergisi
Analytic Hierarchy Process
Grey Relational Analysis
Call Center Site Selection
title A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
title_full A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
title_fullStr A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
title_full_unstemmed A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
title_short A MULTI-CRITERIA CALL CENTER SITE SELECTION BY HIERARCHY GREY RELATIONAL ANALYSIS
title_sort multi criteria call center site selection by hierarchy grey relational analysis
topic Analytic Hierarchy Process
Grey Relational Analysis
Call Center Site Selection
url http://www.jast.hho.edu.tr/JAST/index.php/JAST/article/view/153/142
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AT cengizgungor amulticriteriacallcentersiteselectionbyhierarchygreyrelationalanalysis
AT semrabirgun multicriteriacallcentersiteselectionbyhierarchygreyrelationalanalysis
AT cengizgungor multicriteriacallcentersiteselectionbyhierarchygreyrelationalanalysis