Intellectual property protection as the non-financial asset of a family business in the Czech Republic
Long-term experience, surveys, and statistics show that family businesses mostly lack strategies of protecting their intellectual property. Tradition, experience, family recipes, the name, and the brand of a family business are the basic prerequisite for its sustainability in future generations. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2022-11-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1NO9BCFi5hNUMrxUEqFbl3T6pA1aK-vhR/view |