Analyzing Consumer Perception in Online Food Ordering Systems
While E-Commerce is growing rapidly in the world, food industry is also finding its position in this growing field. Today, with introduction of new business models, traditional marketing definitions are changed. Marketing is one of organizational systems and/or one of the most important processes of...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2018-05-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_8855_360dbc4ef5754bf3f8159911b2feeeb5.pdf |
| _version_ | 1827579540208091136 |
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| author | Seyed Hamid Khodadad Hosseini Mohammadreza Asadollahi |
| author_facet | Seyed Hamid Khodadad Hosseini Mohammadreza Asadollahi |
| author_sort | Seyed Hamid Khodadad Hosseini |
| collection | DOAJ |
| description | While E-Commerce is growing rapidly in the world, food industry is also finding its position in this growing field. Today, with introduction of new business models, traditional marketing definitions are changed. Marketing is one of organizational systems and/or one of the most important processes of business organizations for gaining goals and satisfying consumer needs. Therefore, the age of communication developments, in the form of influences caused by E-commerce expansion, induced significant changes in marketing. The main aim of this research is to survey restaurant consumer attitudes toward food online shopping. This research, in terms of goal and methodology, is developmental-applied and descriptive-survey, respectively. Regarding data collection, specified interviews are used for extracting factors or indicators which are less mentioned in theoretical foundation. Also, questionnaire is developed to collect data from statistical population. Meanwhile, sample size is 384. To analyze data, Structural Equation Modeling is used. Finally, based on the obtained results, 6 research hypotheses are accepted while one is rejected. Hypotheses related to the positive and significant relationship between order trend, conceived utility, innovations, promotions and trust in online food ordering with consumer perceptions about online food ordering, and effect of consumer perceptions about online food ordering on consumer behavior are accepted. Hypothesis about the relation between external factors and consumer perception about online food ordering is rejected.v |
| first_indexed | 2024-03-08T22:04:16Z |
| format | Article |
| id | doaj.art-74a7194dbfac4045ab1a47611ad467d3 |
| institution | Directory Open Access Journal |
| issn | 2821-0964 2821-0816 |
| language | fas |
| last_indexed | 2024-03-08T22:04:16Z |
| publishDate | 2018-05-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت کسب و کار هوشمند |
| spelling | doaj.art-74a7194dbfac4045ab1a47611ad467d32023-12-19T10:33:16ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162018-05-0162317521210.22054/ims.2018.88558855Analyzing Consumer Perception in Online Food Ordering SystemsSeyed Hamid Khodadad Hosseini0Mohammadreza Asadollahi1Professor, Faculty of Economics and Management, University of Tarbiat Modares, Tehran.MA, Business Management, Faculty of Economics and Management, University of Tarbiat Modares, Tehran.(Corresponding Author: mra.asadollahi@gmail.com)While E-Commerce is growing rapidly in the world, food industry is also finding its position in this growing field. Today, with introduction of new business models, traditional marketing definitions are changed. Marketing is one of organizational systems and/or one of the most important processes of business organizations for gaining goals and satisfying consumer needs. Therefore, the age of communication developments, in the form of influences caused by E-commerce expansion, induced significant changes in marketing. The main aim of this research is to survey restaurant consumer attitudes toward food online shopping. This research, in terms of goal and methodology, is developmental-applied and descriptive-survey, respectively. Regarding data collection, specified interviews are used for extracting factors or indicators which are less mentioned in theoretical foundation. Also, questionnaire is developed to collect data from statistical population. Meanwhile, sample size is 384. To analyze data, Structural Equation Modeling is used. Finally, based on the obtained results, 6 research hypotheses are accepted while one is rejected. Hypotheses related to the positive and significant relationship between order trend, conceived utility, innovations, promotions and trust in online food ordering with consumer perceptions about online food ordering, and effect of consumer perceptions about online food ordering on consumer behavior are accepted. Hypothesis about the relation between external factors and consumer perception about online food ordering is rejected.vhttps://ims.atu.ac.ir/article_8855_360dbc4ef5754bf3f8159911b2feeeb5.pdfconsumer perceptiononline shoppingconsumer behavioronline food ordering system |
| spellingShingle | Seyed Hamid Khodadad Hosseini Mohammadreza Asadollahi Analyzing Consumer Perception in Online Food Ordering Systems مطالعات مدیریت کسب و کار هوشمند consumer perception online shopping consumer behavior online food ordering system |
| title | Analyzing Consumer Perception in Online Food Ordering Systems |
| title_full | Analyzing Consumer Perception in Online Food Ordering Systems |
| title_fullStr | Analyzing Consumer Perception in Online Food Ordering Systems |
| title_full_unstemmed | Analyzing Consumer Perception in Online Food Ordering Systems |
| title_short | Analyzing Consumer Perception in Online Food Ordering Systems |
| title_sort | analyzing consumer perception in online food ordering systems |
| topic | consumer perception online shopping consumer behavior online food ordering system |
| url | https://ims.atu.ac.ir/article_8855_360dbc4ef5754bf3f8159911b2feeeb5.pdf |
| work_keys_str_mv | AT seyedhamidkhodadadhosseini analyzingconsumerperceptioninonlinefoodorderingsystems AT mohammadrezaasadollahi analyzingconsumerperceptioninonlinefoodorderingsystems |