| Summary: | Research planning not purchase the mami mini market mart visits from customer response to environmental spending as a stimulus, a customer case study on mini market mart mom Painan. Research using response variables shopping environment consisting of Pleasure, Arousal, Dominance.as mediator variable, hedonic shopping value, utilitarian shopping value, resources expenditure on the purchase was not planned (Impulse Buying). Data were collected using questionnaires distributed during the 2 weeks to the respondents who never shop at mini market. The study population is that they all are a mini market mami mart customers aged 18-55 years and have never shopped with a minimum of 2 times the transaction, the methods used by the descriptive analysis, and processing research model with smartPLS program. Mengunggapkan research results that the response variable dominance shopping environment positive effect on resources expenditure. Shopping environment arousal response variable positive effect on resources expenditure. Also revealed that spending resources poengalaman variable expenditure not a mediator between the response variable shopping environment and other variables shopping experience, as well as the negative effect on the purchase was not planned. But the expenditure of resources affect the shopping experience more variables such as the hedonic shopping value, utilitarian shopping value, resources expenditure
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