RESPON LINGKUNGAN BELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK BERENCANA PADA MINI MARKET MAMI MART PAINAN

RESPON LINGKUNGAN BELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK BERENCANA PADA MINI MARKET MAMI MART PAINAN

Research planning not purchase the mami mini market mart visits from customer response to environmental spending as a stimulus, a customer case study on mini market mart mom Painan. Research using response variables shopping environment consisting of Pleasure, Arousal, Dominance.as mediator variabl...

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Bibliographic Details
Main Author: Mareta Kemala Sari
Format: Article
Language:Indonesian
Published: STKIP PGRI Sumatera Barat 2014-10-01
Series:Economica
Subjects:
Shopping environment
the purchase is not planned
Online Access:http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/238/pdf_52

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