Design in Gunther Kress’s social semiotics

<p class="first" id="d7633280e130">Gunther Kress’s multimodal and social semiotic theory of communication has moved beyond the realm of linguistics, which originally framed his work, and has reached out to inform other fields, such as those of educat...

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Main Authors: Elisabetta Adami, Sophia Diamantopoulou, Fei Victor Lim
Format: Article
Language:English
Published: UCL Press 2022-10-01
Series:London Review of Education
Online Access:https://uclpress.scienceopen.com/hosted-document?doi=10.14324/LRE.20.1.41
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author Elisabetta Adami
Sophia Diamantopoulou
Fei Victor Lim
author_facet Elisabetta Adami
Sophia Diamantopoulou
Fei Victor Lim
author_sort Elisabetta Adami
collection DOAJ
description <p class="first" id="d7633280e130">Gunther Kress’s multimodal and social semiotic theory of communication has moved beyond the realm of linguistics, which originally framed his work, and has reached out to inform other fields, such as those of education, museum studies, as well as the humanities and social sciences more broadly. This article brings together our insights in relation to a concept from Gunther Kress’s theory, that of <i>design.</i> Drawing from our research, we reflect on Kress’s conceptualisation of design in social semiotics and discuss how this idea has inspired us to advance research across the domains of formal learning in schools, informal learning and communication in museums, and in everyday communication and social interaction. We consider that the contribution of design is to challenge the boundaries of concepts such as ‘competence’, ‘interpretation’ and ‘critique’, associated respectively with the dominant discourses and practices in the worlds of education, museums and everyday communication and research practice. We look at design as: (1) learning; (2) transformation of resources; and (3) an engaged and engaging social semiotic research, and argue that as an interpretative resource it enables us to move <i>beyond</i> the limitations posed by institutions such as schools, museums and academia. </p>
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spelling doaj.art-74db052e25d84357a27d169fb9448e392023-02-23T10:48:04ZengUCL PressLondon Review of Education1474-84601474-84792022-10-01201210.14324/LRE.20.1.41Design in Gunther Kress’s social semioticsElisabetta AdamiSophia DiamantopoulouFei Victor Lim<p class="first" id="d7633280e130">Gunther Kress’s multimodal and social semiotic theory of communication has moved beyond the realm of linguistics, which originally framed his work, and has reached out to inform other fields, such as those of education, museum studies, as well as the humanities and social sciences more broadly. This article brings together our insights in relation to a concept from Gunther Kress’s theory, that of <i>design.</i> Drawing from our research, we reflect on Kress’s conceptualisation of design in social semiotics and discuss how this idea has inspired us to advance research across the domains of formal learning in schools, informal learning and communication in museums, and in everyday communication and social interaction. We consider that the contribution of design is to challenge the boundaries of concepts such as ‘competence’, ‘interpretation’ and ‘critique’, associated respectively with the dominant discourses and practices in the worlds of education, museums and everyday communication and research practice. We look at design as: (1) learning; (2) transformation of resources; and (3) an engaged and engaging social semiotic research, and argue that as an interpretative resource it enables us to move <i>beyond</i> the limitations posed by institutions such as schools, museums and academia. </p>https://uclpress.scienceopen.com/hosted-document?doi=10.14324/LRE.20.1.41
spellingShingle Elisabetta Adami
Sophia Diamantopoulou
Fei Victor Lim
Design in Gunther Kress’s social semiotics
London Review of Education
title Design in Gunther Kress’s social semiotics
title_full Design in Gunther Kress’s social semiotics
title_fullStr Design in Gunther Kress’s social semiotics
title_full_unstemmed Design in Gunther Kress’s social semiotics
title_short Design in Gunther Kress’s social semiotics
title_sort design in gunther kress s social semiotics
url https://uclpress.scienceopen.com/hosted-document?doi=10.14324/LRE.20.1.41
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