A conceptual model of assessment of knowledge transfer to consumer
Due to changing needs of knowledge consumers in the context of globalization organizations find it important to search out the way of effective application of the process of knowledge sharing and distribution in their activity in order to create and/or select proper means of communication with consu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2017-12-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/BME/article/view/409 |
| _version_ | 1818880195914891264 |
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| author | Jurgita Raudeliūnienė Sigitas Davidavičius |
| author_facet | Jurgita Raudeliūnienė Sigitas Davidavičius |
| author_sort | Jurgita Raudeliūnienė |
| collection | DOAJ |
| description | Due to changing needs of knowledge consumers in the context of globalization organizations find it important to search out the way of effective application of the process of knowledge sharing and distribution in their activity in order to create and/or select proper means of communication with consumers on purpose of effective satisfaction of their knowledge needs. In order to address the problems of such nature it is important to assess the process of knowledge transfer and consumer purchase, knowledge needs, knowledge transferred to meet of consumer needs, channels and means of knowledge transfer. Also, to select purposefully channels of communication with consumers and tools of e-marketing that are suitable for satisfaction of consumer needs, i.e. channels and tools that affect self-determination of consumer to take a decision to acquire a product or service of specific organization. |
| first_indexed | 2024-12-19T14:42:07Z |
| format | Article |
| id | doaj.art-74f5ee9a0ac04fd9875ad0d256b71450 |
| institution | Directory Open Access Journal |
| issn | 2029-7491 2029-6169 |
| language | English |
| last_indexed | 2024-12-19T14:42:07Z |
| publishDate | 2017-12-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business, Management and Education |
| spelling | doaj.art-74f5ee9a0ac04fd9875ad0d256b714502022-12-21T20:17:03ZengVilnius Gediminas Technical UniversityBusiness, Management and Education2029-74912029-61692017-12-0115210.3846/bme.2017.387A conceptual model of assessment of knowledge transfer to consumerJurgita Raudeliūnienė0Sigitas Davidavičius1Vilnius Gediminas Technical University, LithuaniaVilnius Gediminas Technical University, LithuaniaDue to changing needs of knowledge consumers in the context of globalization organizations find it important to search out the way of effective application of the process of knowledge sharing and distribution in their activity in order to create and/or select proper means of communication with consumers on purpose of effective satisfaction of their knowledge needs. In order to address the problems of such nature it is important to assess the process of knowledge transfer and consumer purchase, knowledge needs, knowledge transferred to meet of consumer needs, channels and means of knowledge transfer. Also, to select purposefully channels of communication with consumers and tools of e-marketing that are suitable for satisfaction of consumer needs, i.e. channels and tools that affect self-determination of consumer to take a decision to acquire a product or service of specific organization.http://journals.vgtu.lt/index.php/BME/article/view/409knowledge managementknowledge transferconceptual model |
| spellingShingle | Jurgita Raudeliūnienė Sigitas Davidavičius A conceptual model of assessment of knowledge transfer to consumer Business, Management and Education knowledge management knowledge transfer conceptual model |
| title | A conceptual model of assessment of knowledge transfer to consumer |
| title_full | A conceptual model of assessment of knowledge transfer to consumer |
| title_fullStr | A conceptual model of assessment of knowledge transfer to consumer |
| title_full_unstemmed | A conceptual model of assessment of knowledge transfer to consumer |
| title_short | A conceptual model of assessment of knowledge transfer to consumer |
| title_sort | conceptual model of assessment of knowledge transfer to consumer |
| topic | knowledge management knowledge transfer conceptual model |
| url | http://journals.vgtu.lt/index.php/BME/article/view/409 |
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