Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field
In order to accurately evaluate the construction quality of ideological and political Wechat public accounts in colleges and universities, based on the perspective of communication field, this paper constructs the quality evaluation index system of the construction quality of ideological and politic...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/20/shsconf_mhehd2023_03014.pdf |
| _version_ | 1797775701302050816 |
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| author | Shu Xiaodong |
| author_facet | Shu Xiaodong |
| author_sort | Shu Xiaodong |
| collection | DOAJ |
| description | In order to accurately evaluate the construction quality of ideological and political Wechat public accounts in colleges and universities, based on the perspective of communication field, this paper constructs the quality evaluation index system of the construction quality of ideological and political Wechat public accounts in colleges and universities from the aspects of content quality, expression quality and utility quality, and evaluates the quality of the construction quality of ideological and political Wechat public accounts in colleges and universities by using analytic hierarchy process (AHP). Research shows that the overall construction quality of ideological and political Wechat public accounts in colleges and universities is not good, especially the diversity, real-time type and originality need to be further improved. It is suggested that content should be king to meet user needs, originality and diversity of forms should be advocated, and important information should be pushed in real time to promote the quality of the Wechat public account of ideological and political affairs in colleges and universities. |
| first_indexed | 2024-03-12T22:39:25Z |
| format | Article |
| id | doaj.art-751f0a485e10492c8681c6dab5207bb6 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-03-12T22:39:25Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-751f0a485e10492c8681c6dab5207bb62023-07-21T10:03:00ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011710301410.1051/shsconf/202317103014shsconf_mhehd2023_03014Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication fieldShu Xiaodong0School of music and performing arts, Mianyang teachers’ college, MianyangIn order to accurately evaluate the construction quality of ideological and political Wechat public accounts in colleges and universities, based on the perspective of communication field, this paper constructs the quality evaluation index system of the construction quality of ideological and political Wechat public accounts in colleges and universities from the aspects of content quality, expression quality and utility quality, and evaluates the quality of the construction quality of ideological and political Wechat public accounts in colleges and universities by using analytic hierarchy process (AHP). Research shows that the overall construction quality of ideological and political Wechat public accounts in colleges and universities is not good, especially the diversity, real-time type and originality need to be further improved. It is suggested that content should be king to meet user needs, originality and diversity of forms should be advocated, and important information should be pushed in real time to promote the quality of the Wechat public account of ideological and political affairs in colleges and universities.https://www.shs-conferences.org/articles/shsconf/pdf/2023/20/shsconf_mhehd2023_03014.pdf |
| spellingShingle | Shu Xiaodong Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field SHS Web of Conferences |
| title | Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field |
| title_full | Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field |
| title_fullStr | Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field |
| title_full_unstemmed | Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field |
| title_short | Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field |
| title_sort | research on construction quality evaluation of ideological and political wechat public accounts in universities under the communication field |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/20/shsconf_mhehd2023_03014.pdf |
| work_keys_str_mv | AT shuxiaodong researchonconstructionqualityevaluationofideologicalandpoliticalwechatpublicaccountsinuniversitiesunderthecommunicationfield |