Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media

The article presents the process of institutionalization of the press office in the economic sphere, business, public administration authorities, institutions of culture and education. Details the features of operation of the press office of domestic and foreign libraries. For example, the main acti...

Full description

Bibliographic Details
Main Author: Zdanovska Valentyna
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2017-01-01
Series:Наукові праці Національної бібліотеки України імені В.І. Вернадського
Subjects:
Online Access: http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_4.pdf
_version_ 1818991430940491776
author Zdanovska Valentyna
author_facet Zdanovska Valentyna
author_sort Zdanovska Valentyna
collection DOAJ
description The article presents the process of institutionalization of the press office in the economic sphere, business, public administration authorities, institutions of culture and education. Details the features of operation of the press office of domestic and foreign libraries. For example, the main activities of press office of the Vernadsky National Library of Ukraine attempted to determine the degree of influence of the press office, as a key element of the PR system, the formation of background information around the library, including a positive public opinion, loyalty and media in the library.
first_indexed 2024-12-20T20:10:09Z
format Article
id doaj.art-75381ba60a17427ebdb7e379412435c9
institution Directory Open Access Journal
issn 2224-9516
language English
last_indexed 2024-12-20T20:10:09Z
publishDate 2017-01-01
publisher Vernadsky National Library of Ukraine
record_format Article
series Наукові праці Національної бібліотеки України імені В.І. Вернадського
spelling doaj.art-75381ba60a17427ebdb7e379412435c92022-12-21T19:27:50ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162017-01-01471728Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the MediaZdanovska ValentynaThe article presents the process of institutionalization of the press office in the economic sphere, business, public administration authorities, institutions of culture and education. Details the features of operation of the press office of domestic and foreign libraries. For example, the main activities of press office of the Vernadsky National Library of Ukraine attempted to determine the degree of influence of the press office, as a key element of the PR system, the formation of background information around the library, including a positive public opinion, loyalty and media in the library. http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_4.pdf press office, communication, image, public relations, medallas, information, information space, mass media.
spellingShingle Zdanovska Valentyna
Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
Наукові праці Національної бібліотеки України імені В.І. Вернадського
press office, communication, image, public relations, medallas, information, information space, mass media.
title Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
title_full Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
title_fullStr Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
title_full_unstemmed Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
title_short Press Office Vernadsky National Library of Ukraine - Tool Constructive Interaction Between the Library and the Media
title_sort press office vernadsky national library of ukraine tool constructive interaction between the library and the media
topic press office, communication, image, public relations, medallas, information, information space, mass media.
url http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_4.pdf
work_keys_str_mv AT zdanovskavalentyna pressofficevernadskynationallibraryofukrainetoolconstructiveinteractionbetweenthelibraryandthemedia