Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China

During public policy information diffusion, policy interpretation on government microblogs and public attention interact, but there are certain differences. We construct a research framework for the heterogeneous diffusion of public policy information on government microblogs. An empirical study is...

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Main Authors: Meng Cai, Xue Gong, Jiaqi Liu
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Entropy
Subjects:
Online Access:https://www.mdpi.com/1099-4300/25/4/640
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author Meng Cai
Xue Gong
Jiaqi Liu
author_facet Meng Cai
Xue Gong
Jiaqi Liu
author_sort Meng Cai
collection DOAJ
description During public policy information diffusion, policy interpretation on government microblogs and public attention interact, but there are certain differences. We construct a research framework for the heterogeneous diffusion of public policy information on government microblogs. An empirical study is conducted based on the Network Agenda Setting (NAS) model. First, a combination of topic mining and content analysis is used to identify the issues discussed by government microblogs and citizens. Then, we use the importance of nodes in Degree Structure (DS) and Flow Structure (FS) entropy to measure their attention to different issues. Finally, the Quadratic Assignment Procedure (QAP) correlation and regression analysis explore the degree of heterogeneity and causal relationship between government microblog agenda networks (GMANs) and public agenda networks (PANs). We find that GMANs influence PANs and the degree of heterogeneity between them is relatively low at the beginning of policy implementation. However, as government microblogs reveal positive effects of policy implementation, they fail to influence PANs effectively, and there is a greater degree of heterogeneity between them. Moreover, PANs do not significantly affect GMANs. The dynamic leading relationship between GMANs and PANs in public policy diffusion is clarified, helping to shape the image of digital government in public opinion.
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spelling doaj.art-7540666b37f347a098067a92e60574932023-11-17T19:08:58ZengMDPI AGEntropy1099-43002023-04-0125464010.3390/e25040640Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in ChinaMeng Cai0Xue Gong1Jiaqi Liu2School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, ChinaSchool of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, ChinaSchool of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, ChinaDuring public policy information diffusion, policy interpretation on government microblogs and public attention interact, but there are certain differences. We construct a research framework for the heterogeneous diffusion of public policy information on government microblogs. An empirical study is conducted based on the Network Agenda Setting (NAS) model. First, a combination of topic mining and content analysis is used to identify the issues discussed by government microblogs and citizens. Then, we use the importance of nodes in Degree Structure (DS) and Flow Structure (FS) entropy to measure their attention to different issues. Finally, the Quadratic Assignment Procedure (QAP) correlation and regression analysis explore the degree of heterogeneity and causal relationship between government microblog agenda networks (GMANs) and public agenda networks (PANs). We find that GMANs influence PANs and the degree of heterogeneity between them is relatively low at the beginning of policy implementation. However, as government microblogs reveal positive effects of policy implementation, they fail to influence PANs effectively, and there is a greater degree of heterogeneity between them. Moreover, PANs do not significantly affect GMANs. The dynamic leading relationship between GMANs and PANs in public policy diffusion is clarified, helping to shape the image of digital government in public opinion.https://www.mdpi.com/1099-4300/25/4/640government microblogs agenda networkspublic agenda networksheterogeneous diffusionpublic policyentropy
spellingShingle Meng Cai
Xue Gong
Jiaqi Liu
Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
Entropy
government microblogs agenda networks
public agenda networks
heterogeneous diffusion
public policy
entropy
title Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
title_full Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
title_fullStr Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
title_full_unstemmed Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
title_short Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China
title_sort heterogeneous diffusion of government microblogs and public agenda networks during public policy communication in china
topic government microblogs agenda networks
public agenda networks
heterogeneous diffusion
public policy
entropy
url https://www.mdpi.com/1099-4300/25/4/640
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AT xuegong heterogeneousdiffusionofgovernmentmicroblogsandpublicagendanetworksduringpublicpolicycommunicationinchina
AT jiaqiliu heterogeneousdiffusionofgovernmentmicroblogsandpublicagendanetworksduringpublicpolicycommunicationinchina