Image as an Instrument to Achieve Competitive Advantages of Trading Enterprise
The article is concerned with solving the theoretical, methodological and applied questions on formation of image of trading enterprises on the basis of a marketing conception in conditions of aggravation of competition and activation of global transformational processes. The essence of the concept...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-01-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-1_0-pages-440_446.pdf |