The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept

The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept

Currently, the interaction of the consumer and the retail market on the basis of the digital technologies could be described from the point of view of open innovation concept. The article aims to prove the advantages of mixing two separate formats of the interaction between the seller and the consum...

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Bibliographic Details
Main Authors: Alexey Aleksandrovich Mikheev, Aleks Krasnov, Richard Griffith, Mihail Draganov
Format: Article
Language:English
Published: Elsevier 2021-04-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
phygital environment
open innovations
digital marketing
pop-up store
Online Access:https://www.mdpi.com/2199-8531/7/2/114

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