Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities

The purpose of this study was to explore the influence of environmental colour on people’s lateral and logical abilities. This was done by evaluating study participants’ response time and error rate when completing six types of psychometric tests that were performed in various hue backgrounds on a c...

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Main Authors: Guobin Xia, Muzi Li, Philip Henry, Stephen Westland, Francisco Queiroz, Qiwei Peng, Luwen Yu
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/11/2/24
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author Guobin Xia
Muzi Li
Philip Henry
Stephen Westland
Francisco Queiroz
Qiwei Peng
Luwen Yu
author_facet Guobin Xia
Muzi Li
Philip Henry
Stephen Westland
Francisco Queiroz
Qiwei Peng
Luwen Yu
author_sort Guobin Xia
collection DOAJ
description The purpose of this study was to explore the influence of environmental colour on people’s lateral and logical abilities. This was done by evaluating study participants’ response time and error rate when completing six types of psychometric tests that were performed in various hue backgrounds on a computer. To maximise the colour stimulation provided by the monitor, the experiment was carried out in a dark laboratory. Analysis of participants’ response time and error rate showed that different colours could significantly influence arousal and impulsiveness, which suggests that colour has indirect impacts on cognitive abilities. Further analysis revealed that different colours had various effects depending on the type of psychometric test given. These findings suggest that future research on environmental design should consider how to effectively use colour to impact people’s performance and behaviour.
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spelling doaj.art-758371774b6e42c6861e130786e14f152023-12-03T12:46:45ZengMDPI AGBehavioral Sciences2076-328X2021-02-011122410.3390/bs11020024Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical AbilitiesGuobin Xia0Muzi Li1Philip Henry2Stephen Westland3Francisco Queiroz4Qiwei Peng5Luwen Yu6School of Design, University of Leeds, Leeds LS2 9JT, UKSchool of Media, Harbin Normal University, Harbin 150080, ChinaSchool of Design, University of Leeds, Leeds LS2 9JT, UKSchool of Design, University of Leeds, Leeds LS2 9JT, UKSchool of Design, University of Leeds, Leeds LS2 9JT, UKDepartment of Informatics, University of Sussex, Brighton BN1 4GE, UKSchool of Design, University of Leeds, Leeds LS2 9JT, UKThe purpose of this study was to explore the influence of environmental colour on people’s lateral and logical abilities. This was done by evaluating study participants’ response time and error rate when completing six types of psychometric tests that were performed in various hue backgrounds on a computer. To maximise the colour stimulation provided by the monitor, the experiment was carried out in a dark laboratory. Analysis of participants’ response time and error rate showed that different colours could significantly influence arousal and impulsiveness, which suggests that colour has indirect impacts on cognitive abilities. Further analysis revealed that different colours had various effects depending on the type of psychometric test given. These findings suggest that future research on environmental design should consider how to effectively use colour to impact people’s performance and behaviour.https://www.mdpi.com/2076-328X/11/2/24colour psychologyarousalimpulsivenesscognitive abilities
spellingShingle Guobin Xia
Muzi Li
Philip Henry
Stephen Westland
Francisco Queiroz
Qiwei Peng
Luwen Yu
Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
Behavioral Sciences
colour psychology
arousal
impulsiveness
cognitive abilities
title Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
title_full Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
title_fullStr Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
title_full_unstemmed Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
title_short Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities
title_sort aroused and impulsive effects of colour stimuli on lateral and logical abilities
topic colour psychology
arousal
impulsiveness
cognitive abilities
url https://www.mdpi.com/2076-328X/11/2/24
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AT stephenwestland arousedandimpulsiveeffectsofcolourstimulionlateralandlogicalabilities
AT franciscoqueiroz arousedandimpulsiveeffectsofcolourstimulionlateralandlogicalabilities
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