Model Analysis of Political Message Processing of Prabowo-Hatta and Jokowi-JK in the Indonesian Presidential Election 2014 in West Jakarta

Model Analysis of Political Message Processing of Prabowo-Hatta and Jokowi-JK in the Indonesian Presidential Election 2014 in West Jakarta

This research analyzed the political message processing of the voters of Prabowo-Hatta and Jokowi-JK in the Presidential Election 2014 in West Jakarta. The aim was to determine the influence of systematic and heuristic political message processing in the decision of beginner voters. Also, it targete...

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Bibliographic Details
Main Author: Abdul Rahman HI
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2020-01-01
Series:Jurnal Aspikom
Subjects:
decision of beginner voters
heuristic process
presidential election 2014
systematic process
Online Access:http://jurnalaspikom.org/index.php/aspikom/article/view/469

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