MODELS FOR INNOVATIVE PRODUCTS DEMAND
The importance of innovation nowadays can’t be overestimated. The introduction of innovations in usual life goes through the innovative projects, which are includes the stage of research, development, production and market realization. Like any other commercial project, the innovative project must b...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2017-10-01
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| Series: | Финансы: теория и практика |
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| Online Access: | https://financetp.fa.ru/jour/article/view/560 |
| _version_ | 1797878740427997184 |
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| author | T. V. Marshalkina |
| author_facet | T. V. Marshalkina |
| author_sort | T. V. Marshalkina |
| collection | DOAJ |
| description | The importance of innovation nowadays can’t be overestimated. The introduction of innovations in usual life goes through the innovative projects, which are includes the stage of research, development, production and market realization. Like any other commercial project, the innovative project must be cost-effective in the long run to pay off and make a profit. However, the calculation of potential profits from an innovative product or service remains the most unexplored area in the innovative projects assessment. This factor makes the topic of this article particularly urgent. This article examines different approaches to assess the demand for innovation in the evaluation of innovative projects. The article provides arguments in favor of S-form of curve of innovative product adoption. Consistently discusses the stages of the model modification by adding the factors of price, advertising, market potential. Explores the advantages and disadvantages of different methods for determining Bass model parameters. It is concluded that model is practical applicable in the management of innovation projects. |
| first_indexed | 2024-04-10T02:37:56Z |
| format | Article |
| id | doaj.art-75b8340f3abd4b7aab218060284db00d |
| institution | Directory Open Access Journal |
| issn | 2587-5671 2587-7089 |
| language | Russian |
| last_indexed | 2024-04-10T02:37:56Z |
| publishDate | 2017-10-01 |
| publisher | Government of the Russian Federation, Financial University |
| record_format | Article |
| series | Финансы: теория и практика |
| spelling | doaj.art-75b8340f3abd4b7aab218060284db00d2023-03-13T07:49:28ZrusGovernment of the Russian Federation, Financial UniversityФинансы: теория и практика2587-56712587-70892017-10-0106171178596MODELS FOR INNOVATIVE PRODUCTS DEMANDT. V. Marshalkina0Финансовый университет; ООО «Центр разработки мультимедийных материалов», МоскваThe importance of innovation nowadays can’t be overestimated. The introduction of innovations in usual life goes through the innovative projects, which are includes the stage of research, development, production and market realization. Like any other commercial project, the innovative project must be cost-effective in the long run to pay off and make a profit. However, the calculation of potential profits from an innovative product or service remains the most unexplored area in the innovative projects assessment. This factor makes the topic of this article particularly urgent. This article examines different approaches to assess the demand for innovation in the evaluation of innovative projects. The article provides arguments in favor of S-form of curve of innovative product adoption. Consistently discusses the stages of the model modification by adding the factors of price, advertising, market potential. Explores the advantages and disadvantages of different methods for determining Bass model parameters. It is concluded that model is practical applicable in the management of innovation projects.https://financetp.fa.ru/jour/article/view/560инновационный проектдиффузия инновацийинновационный продуктспрос на инновацииоценка прибылипродажи инновационных проектовматематическое моделирование спросамодель бассапрогноз продажметод наименьших квадратовнелинейный метод наименьших квадратовметод максимального правдоподобия |
| spellingShingle | T. V. Marshalkina MODELS FOR INNOVATIVE PRODUCTS DEMAND Финансы: теория и практика инновационный проект диффузия инноваций инновационный продукт спрос на инновации оценка прибыли продажи инновационных проектов математическое моделирование спроса модель басса прогноз продаж метод наименьших квадратов нелинейный метод наименьших квадратов метод максимального правдоподобия |
| title | MODELS FOR INNOVATIVE PRODUCTS DEMAND |
| title_full | MODELS FOR INNOVATIVE PRODUCTS DEMAND |
| title_fullStr | MODELS FOR INNOVATIVE PRODUCTS DEMAND |
| title_full_unstemmed | MODELS FOR INNOVATIVE PRODUCTS DEMAND |
| title_short | MODELS FOR INNOVATIVE PRODUCTS DEMAND |
| title_sort | models for innovative products demand |
| topic | инновационный проект диффузия инноваций инновационный продукт спрос на инновации оценка прибыли продажи инновационных проектов математическое моделирование спроса модель басса прогноз продаж метод наименьших квадратов нелинейный метод наименьших квадратов метод максимального правдоподобия |
| url | https://financetp.fa.ru/jour/article/view/560 |
| work_keys_str_mv | AT tvmarshalkina modelsforinnovativeproductsdemand |