Pengaruh Credibility Of Shared Experience dan Information Usefulness terhadap Purchase Intention Melalui Adoption of Shared Experience sebagai Mediator

Pengaruh Credibility Of Shared Experience dan Information Usefulness terhadap Purchase Intention Melalui Adoption of Shared Experience sebagai Mediator

Penelitian ini bertujuan untuk mengetahui peran adoption of shared experience sebagai mediator terhadap credibility of shared experience, information usefulness dan purchase intention pada pelanggan Traveloka, serta mengetahui seberapa besar pengaruh langsung credibility of shared experience dan in...

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Bibliographic Details
Main Authors: Indah Kurnia, Citra Kusuma Dewi
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2019-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
: Adoption of Shared Experience
Credibility of Shared Experience
Information Usefulness
Purchase Intention
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1255

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