LetsTalkShots: personalized vaccine risk communication
IntroductionVaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-06-01
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| Series: | Frontiers in Public Health |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1195751/full |
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| author | Daniel A. Salmon Daniel A. Salmon Daniel A. Salmon Matthew Z. Dudley Matthew Z. Dudley Janesse Brewer Janesse Brewer Jana Shaw Jana Shaw Holly B. Schuh Tina M. Proveaux Tina M. Proveaux Amelia M. Jamison Amanda Forr Michelle Goryn Robert F. Breiman Walter A. Orenstein Lee-Sien Kao Robina Josiah Willock Michelle Cantu Tori Decea Robin Mowson Kate Tsubata Lucie Marisa Bucci Jaqueline Lawler James D. Watkins Jamie W. Moore James H. Fugett Adriele Fugal Yazmine Tovar Marie Gay Aleen M. Cary Iulia Vann Lee B. Smith Lilly Kan Magda Mankel Sumayya Beekun Sumayya Beekun Victoria Smith Stephanie D. Adams Steven A. Harvey Peter Z. Orton |
| author_facet | Daniel A. Salmon Daniel A. Salmon Daniel A. Salmon Matthew Z. Dudley Matthew Z. Dudley Janesse Brewer Janesse Brewer Jana Shaw Jana Shaw Holly B. Schuh Tina M. Proveaux Tina M. Proveaux Amelia M. Jamison Amanda Forr Michelle Goryn Robert F. Breiman Walter A. Orenstein Lee-Sien Kao Robina Josiah Willock Michelle Cantu Tori Decea Robin Mowson Kate Tsubata Lucie Marisa Bucci Jaqueline Lawler James D. Watkins Jamie W. Moore James H. Fugett Adriele Fugal Yazmine Tovar Marie Gay Aleen M. Cary Iulia Vann Lee B. Smith Lilly Kan Magda Mankel Sumayya Beekun Sumayya Beekun Victoria Smith Stephanie D. Adams Steven A. Harvey Peter Z. Orton |
| author_sort | Daniel A. Salmon |
| collection | DOAJ |
| description | IntroductionVaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.MethodsWe used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups (n = 325 persons), stratified by race/ethnicity (African American, Hispanic, and White people) and population (e.g., parents, pregnant women, adolescents, younger adults, and older adults). Using a large Ipsos survey among English-speaking respondents (n = 2,272), we tested animations aligned with vaccine concerns and specific to population (e.g., parents of children, parents of adolescents, younger adults, older adults).ResultsDiscussion groups provided robust feedback specific to each animation as well as areas for improvements across animations. Most respondents indicated that the information presented was interesting (85.5%), clear (96.0%), helpful (87.0%), and trustworthy (82.2%).DiscussionTailored vaccine risk communication can assist decision makers as they consider vaccination for themselves, their families, and their communities. LetsTalkShots presents a model for personalized communication in other areas of medicine and public health. |
| first_indexed | 2024-03-11T14:41:09Z |
| format | Article |
| id | doaj.art-75db4735f0da431b85f109e55a163d89 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-03-11T14:41:09Z |
| publishDate | 2023-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-75db4735f0da431b85f109e55a163d892023-10-30T13:31:11ZengFrontiers Media S.A.Frontiers in Public Health2296-25652023-06-011110.3389/fpubh.2023.11957511195751LetsTalkShots: personalized vaccine risk communicationDaniel A. Salmon0Daniel A. Salmon1Daniel A. Salmon2Matthew Z. Dudley3Matthew Z. Dudley4Janesse Brewer5Janesse Brewer6Jana Shaw7Jana Shaw8Holly B. Schuh9Tina M. Proveaux10Tina M. Proveaux11Amelia M. Jamison12Amanda Forr13Michelle Goryn14Robert F. Breiman15Walter A. Orenstein16Lee-Sien Kao17Robina Josiah Willock18Michelle Cantu19Tori Decea20Robin Mowson21Kate Tsubata22Lucie Marisa Bucci23Jaqueline Lawler24James D. Watkins25Jamie W. Moore26James H. Fugett27Adriele Fugal28Yazmine Tovar29Marie Gay30Aleen M. Cary31Iulia Vann32Lee B. Smith33Lilly Kan34Magda Mankel35Sumayya Beekun36Sumayya Beekun37Victoria Smith38Stephanie D. Adams39Steven A. Harvey40Peter Z. Orton41Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Health, Behavior, and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Public Health and Preventive Medicine, State University of New York, Upstate Medical University, Syracuse, NY, United StatesDepartment of Pediatrics, State University of New York, Upstate Medical University, Syracuse, NY, United StatesDepartment of Epidemiology, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Health, Behavior, and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Global Health, Rollins School of Public Health, Emory University, Atlanta, GA, United StatesDivision of Infectious Diseases, Department of Medicine, Emory University School of Medicine, Atlanta, GA, United Statesieas42.org, New York, NY, United States0Department of Community Health and Preventive Medicine, Morehouse School of Medicine, Atlanta, GA, United States1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States2Bonnemaison, Baltimore, MD, United States3Bucci-Hepworth Health Services Inc., Pincourt, QC, Canada4Orange County Department of Health, Goshen, NY, United States5Williams County Combined Health District, Montpelier, OH, United States6Guilford County Division of Public Health, Greensboro, NC, United States6Guilford County Division of Public Health, Greensboro, NC, United States7Monongalia County Health Department, Morgantown, WV, United States7Monongalia County Health Department, Morgantown, WV, United States4Orange County Department of Health, Goshen, NY, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States8Utah County Health Department, Provo, UT, United States6Guilford County Division of Public Health, Greensboro, NC, United States1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States9Border Studies Program, Earlham College, Tucson, AZ, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States0Center for Indigenous Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States5Williams County Combined Health District, Montpelier, OH, United States1Center for Global Health Innovation, Atlanta, GA, United StatesDepartment of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesInstitute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United StatesIntroductionVaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.MethodsWe used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups (n = 325 persons), stratified by race/ethnicity (African American, Hispanic, and White people) and population (e.g., parents, pregnant women, adolescents, younger adults, and older adults). Using a large Ipsos survey among English-speaking respondents (n = 2,272), we tested animations aligned with vaccine concerns and specific to population (e.g., parents of children, parents of adolescents, younger adults, older adults).ResultsDiscussion groups provided robust feedback specific to each animation as well as areas for improvements across animations. Most respondents indicated that the information presented was interesting (85.5%), clear (96.0%), helpful (87.0%), and trustworthy (82.2%).DiscussionTailored vaccine risk communication can assist decision makers as they consider vaccination for themselves, their families, and their communities. LetsTalkShots presents a model for personalized communication in other areas of medicine and public health.https://www.frontiersin.org/articles/10.3389/fpubh.2023.1195751/fullvaccine hesitancycommunicationCOVID-19vaccinestailored application |
| spellingShingle | Daniel A. Salmon Daniel A. Salmon Daniel A. Salmon Matthew Z. Dudley Matthew Z. Dudley Janesse Brewer Janesse Brewer Jana Shaw Jana Shaw Holly B. Schuh Tina M. Proveaux Tina M. Proveaux Amelia M. Jamison Amanda Forr Michelle Goryn Robert F. Breiman Walter A. Orenstein Lee-Sien Kao Robina Josiah Willock Michelle Cantu Tori Decea Robin Mowson Kate Tsubata Lucie Marisa Bucci Jaqueline Lawler James D. Watkins Jamie W. Moore James H. Fugett Adriele Fugal Yazmine Tovar Marie Gay Aleen M. Cary Iulia Vann Lee B. Smith Lilly Kan Magda Mankel Sumayya Beekun Sumayya Beekun Victoria Smith Stephanie D. Adams Steven A. Harvey Peter Z. Orton LetsTalkShots: personalized vaccine risk communication Frontiers in Public Health vaccine hesitancy communication COVID-19 vaccines tailored application |
| title | LetsTalkShots: personalized vaccine risk communication |
| title_full | LetsTalkShots: personalized vaccine risk communication |
| title_fullStr | LetsTalkShots: personalized vaccine risk communication |
| title_full_unstemmed | LetsTalkShots: personalized vaccine risk communication |
| title_short | LetsTalkShots: personalized vaccine risk communication |
| title_sort | letstalkshots personalized vaccine risk communication |
| topic | vaccine hesitancy communication COVID-19 vaccines tailored application |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1195751/full |
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