ATTITUDE AS A MEDIATOR, INFLUENCING RISK PERCEPTION AND PRODUCT KNOWLEDGE ON INTENTION TO BUY PRECIOUS METALS
This study influences the effect of perceived risk and product knowledge on the intention to buy metal products starting at PT Pegadaian Branch Renon with attitude as a mediating variable. The theory of Planned Behavior (TPB) explains the role of other people in determining one's intention to b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-02-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |
