Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District
Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/98/e3sconf_isffs2021_05010.pdf |
| _version_ | 1818398315339841536 |
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| author | Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane |
| author_facet | Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane |
| author_sort | Nurmalia Nayu |
| collection | DOAJ |
| description | Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of fisheries processing products. Packaging is less attractive. The purpose of research is to increase knowledge, skill, and attitude through outsourcing activities about product diversification and the marketing strategy. The study was carried out on 2nd March – 15 Mei 2020. Counseling methods with group meetings, demonstrations of tutorials, lectures, and group discussion with the aim of Wanita Gemari Poklahsar. Counseling activities include (1) diversification of processed fish, (2) marketing strategy through packaging designs, and (3) counseling about online marketing. The T-test conducted with SPSS shows a significant value of 0,000, which indicates that the counseling activities have a substantial effect on improving the aspects of respondents’ knowledge, skills, and attitudes. |
| first_indexed | 2024-12-14T07:02:50Z |
| format | Article |
| id | doaj.art-75e67afbee654315b3c0a9a4407814a1 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-14T07:02:50Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-75e67afbee654315b3c0a9a4407814a12022-12-21T23:12:22ZengEDP SciencesE3S Web of Conferences2267-12422021-01-013220501010.1051/e3sconf/202132205010e3sconf_isffs2021_05010Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang DistrictNurmalia Nayu0Yuniarti Tatty1Zidhane Mauliddyane2Department of Fisheries Extention, Jakarta Technical University of FisheriesDepartment of Fisheries Extention, Jakarta Technical University of FisheriesDepartment of Fisheries Extention, Jakarta Technical University of FisheriesPemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of fisheries processing products. Packaging is less attractive. The purpose of research is to increase knowledge, skill, and attitude through outsourcing activities about product diversification and the marketing strategy. The study was carried out on 2nd March – 15 Mei 2020. Counseling methods with group meetings, demonstrations of tutorials, lectures, and group discussion with the aim of Wanita Gemari Poklahsar. Counseling activities include (1) diversification of processed fish, (2) marketing strategy through packaging designs, and (3) counseling about online marketing. The T-test conducted with SPSS shows a significant value of 0,000, which indicates that the counseling activities have a substantial effect on improving the aspects of respondents’ knowledge, skills, and attitudes.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/98/e3sconf_isffs2021_05010.pdf |
| spellingShingle | Nurmalia Nayu Yuniarti Tatty Zidhane Mauliddyane Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District E3S Web of Conferences |
| title | Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District |
| title_full | Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District |
| title_fullStr | Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District |
| title_full_unstemmed | Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District |
| title_short | Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District |
| title_sort | community empowerment through processed diversification and marketing strategy of the wanita gemari polkahsar in pemalang district |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/98/e3sconf_isffs2021_05010.pdf |
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