The Digital Marketing Communication Channels and Barriers to their Implementation in Small and Medium-Sized Enterprises

The Digital Marketing Communication Channels and Barriers to their Implementation in Small and Medium-Sized Enterprises

This article researches the use of digital marketing communications in today’s environment. The distinctive characteristics of digital marketing in comparison with traditional marketing are substantiated, taking into account the specifics of the workout of its instruments. The main instruments and c...

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Bibliographic Details
Main Author: Chemorda Pavlo O.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-06-01
Series:Bìznes Inform
Subjects:
digital marketing communications
interactivity of digital marketing channels
internet marketing
small and medium-sized enterprises
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-6_0-pages-378_384.pdf

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