PESANTREN-BASED EXPERIENTIAL MARKETING; SENSE EMOTIONAL ANALYSIS IN BUILDING CUSTOMER LOYALITY

PESANTREN-BASED EXPERIENTIAL MARKETING; SENSE EMOTIONAL ANALYSIS IN BUILDING CUSTOMER LOYALITY

This research aims to produce Pesantren-based experiential marketing; emotional sense analysis in building customer loyalty. The research approach used is a qualitative approach with a case study type. The data that has been collected is analyzed by using the Miles and Huberman data analysis techniq...

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Bibliographic Details
Main Authors: Akmal Mundiri, Arij Firdausy
Format: Article
Language:English
Published: Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia 2022-12-01
Series:Managere
Subjects:
experiential marketing
emotional sense
customer loyalty
spirituality
Online Access:https://serambi.org/index.php/managere/article/view/151

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