The role of interactive digital applications in the design of advertising display booth from an economic perspective
The massive digital development has led to the development of multiple applications aimed at engaging the recipient in unique experiences, the modern digital applications are applications based on virtual reality, hologram applications and interactive applications, which are among the most import...
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2024-02-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
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| Summary: | The massive digital development has led to the development of multiple applications aimed at
engaging the recipient in unique experiences, the modern digital applications are applications
based on virtual reality, hologram applications and interactive applications, which are among
the most important and complex systems that Its application requires many in-depth studies and
in many fields. The design of advertising display suites is one of the advertising fields that deal
directly with the recipient through direct contact, which aims to provide the recipient with dense
and focused information about the product or service and then the brand in an attractive and
likable way, while employing the skills of the communicator to achieve a constructive
complement to the design philosophy based on the brand identity. While the process of teaching
advertising design at the present time is concerned with the trend towards benefiting as much
as possible from the applications of modern digital technology in the advertising design
processes, and accordingly, this research aims to monitor the reflection of modern digital
applications on enriching the design of advertising display booth systems with conducting an
applied study on college students Applied Arts at Benha University. The research is divided
into three main axes, the first concerned with studying the design of advertising display stands
from an economic perspective, while the second deals with the study of modern digital
applications in advertising booth design, the research ends with provides an applied study on
students of the Advertising Department, Faculty of Applied Arts, Benha University. |
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| ISSN: | 2735-5071 2735-508X |