The Teaching the Alignment of Business Model Components:

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM,...

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Main Authors: Florence KREMER, Thierry VERSTRAETE
Format: Article
Language:English
Published: Aalborg University Open Publishing 2022-11-01
Series:Journal of Business Models
Online Access:https://journals.aau.dk/index.php/JOBM/article/view/6663
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author Florence KREMER
Thierry VERSTRAETE
author_facet Florence KREMER
Thierry VERSTRAETE
author_sort Florence KREMER
collection DOAJ
description Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders
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spelling doaj.art-76159040d43243688b67baadae394d8e2024-04-02T02:49:47ZengAalborg University Open PublishingJournal of Business Models2246-24652022-11-0110210.5278/jbm.v10i2.6663The Teaching the Alignment of Business Model Components: Florence KREMER0Thierry VERSTRAETEUniversity of Bordeaux Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders https://journals.aau.dk/index.php/JOBM/article/view/6663
spellingShingle Florence KREMER
Thierry VERSTRAETE
The Teaching the Alignment of Business Model Components:
Journal of Business Models
title The Teaching the Alignment of Business Model Components:
title_full The Teaching the Alignment of Business Model Components:
title_fullStr The Teaching the Alignment of Business Model Components:
title_full_unstemmed The Teaching the Alignment of Business Model Components:
title_short The Teaching the Alignment of Business Model Components:
title_sort teaching the alignment of business model components
url https://journals.aau.dk/index.php/JOBM/article/view/6663
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