The Teaching the Alignment of Business Model Components:
Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2022-11-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/6663 |