COGNITIVE APPROACH TO THE STEREOTYPICAL PLACEMENT OF WOMEN IN VISUAL ADVERTISING SPACE

COGNITIVE APPROACH TO THE STEREOTYPICAL PLACEMENT OF WOMEN IN VISUAL ADVERTISING SPACE

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This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis. The aim of the research is to try to evaluate how canonical positionin...

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Bibliographic Details
Main Author:	Simona Amankevičiūtė
Format:	Article
Language:	English
Published:	Vilnius University 2013-10-01
Series:	Respectus Philologicus
Subjects:	Cognitive Linguistics Advertisement Sex and Gender Woman Sexism
Online Access:	http://www.rephi.knf.vu.lt/images/24_29/2_5%20Respectus%202013%2024(29)%20%20Online%20Issn%20Amankeviciute.pdf

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