PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT

PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT

Global marketing strategy must be carried out by the company to penetrate the global market. In order to create strong brand awareness, positive, and consistent in the global markets, it is necessary that global advertising. Global endorser believed to overcome national boundaries and cultural barr...

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Bibliographic Details
Main Author: Muchammad Saifuddin
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2013-12-01
Series:Jurnal Ekonomi dan Bisnis Airlangga
Subjects:
Foreign Endorser
Endorser Domestic
Foreign brand name
brand name Domestic
involvement
Manova
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/4522

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