The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S.
The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. It is important to analyze the portrayal of this group as, on the one hand, they are a lucrative and growing consumer market, however, on the other hand, past stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2019-03-01
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| Series: | Annales Etyka w Życiu Gospodarczym |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/annales/article/view/5304 |