FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH

The da’wa messages are not necessarily able to subdue mad’u. Subjugation and readiness of mad’u is influenced by personal and situational factors which are always intertwined in giving rulings behavior. Personal factors is surrounding the biological and sociopsychological aspects. Biological aspects...

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Main Author: Enung Asmaya
Format: Article
Language:English
Published: Fakultas Dakwah UIN Saizu Purwokerto 2017-02-01
Series:Komunika
Subjects:
Online Access:http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/860
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author Enung Asmaya
author_facet Enung Asmaya
author_sort Enung Asmaya
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description The da’wa messages are not necessarily able to subdue mad’u. Subjugation and readiness of mad’u is influenced by personal and situational factors which are always intertwined in giving rulings behavior. Personal factors is surrounding the biological and sociopsychological aspects. Biological aspects such as needs and aspects sociopsychological human basic form of the condition and cognitive, affective and psychomotor of mad’u. The situational factors may include environmental systems, culture, norms, architectural design and the like. Social situation is also part of the reason for mad’u to accept or reject the message of da’wa.   Pesan dakwah tidak serta-merta dapat menundukkan mad’u. Penundukan dan kesiapan mad’u dipengaruhi faktor personal dan situasional yang senantiasa berkelindan dalam memberikan putusan-putusan perilaku. Faktorfaktor personal melingkupi aspek biologis dan sosiopsikologis. Aspek biologis berupa kebutuhan-kebutuhan dasar manusia dan aspek sosiopsikologis berupa kondisi dan kemampuan kognitif, afeksi dan konasi mad’u. Adapun faktor situasional dapat berupa sistem lingkungan, budaya, norma, design arsitektur dan sejenisnya. Kondisi sosial juga menjadi alasan mad’u dalam menerima atau menolak pesan dakwah.
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spelling doaj.art-76547363e48944e3820f65ca415826db2023-09-03T02:11:27ZengFakultas Dakwah UIN Saizu PurwokertoKomunika1978-12612548-94962017-02-01101476710.24090/komunika.v10i1.860860FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAHEnung Asmaya0Fakultas Dakwah IAIN PurwokertoThe da’wa messages are not necessarily able to subdue mad’u. Subjugation and readiness of mad’u is influenced by personal and situational factors which are always intertwined in giving rulings behavior. Personal factors is surrounding the biological and sociopsychological aspects. Biological aspects such as needs and aspects sociopsychological human basic form of the condition and cognitive, affective and psychomotor of mad’u. The situational factors may include environmental systems, culture, norms, architectural design and the like. Social situation is also part of the reason for mad’u to accept or reject the message of da’wa.   Pesan dakwah tidak serta-merta dapat menundukkan mad’u. Penundukan dan kesiapan mad’u dipengaruhi faktor personal dan situasional yang senantiasa berkelindan dalam memberikan putusan-putusan perilaku. Faktorfaktor personal melingkupi aspek biologis dan sosiopsikologis. Aspek biologis berupa kebutuhan-kebutuhan dasar manusia dan aspek sosiopsikologis berupa kondisi dan kemampuan kognitif, afeksi dan konasi mad’u. Adapun faktor situasional dapat berupa sistem lingkungan, budaya, norma, design arsitektur dan sejenisnya. Kondisi sosial juga menjadi alasan mad’u dalam menerima atau menolak pesan dakwah.http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/860Personal FactorSocial FactorAccepting and Rejecting
spellingShingle Enung Asmaya
FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
Komunika
Personal Factor
Social Factor
Accepting and Rejecting
title FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
title_full FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
title_fullStr FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
title_full_unstemmed FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
title_short FAKTOR PERSONAL DAN SITUASIONAL PENERIMAAN PESAN DAKWAH
title_sort faktor personal dan situasional penerimaan pesan dakwah
topic Personal Factor
Social Factor
Accepting and Rejecting
url http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/860
work_keys_str_mv AT enungasmaya faktorpersonaldansituasionalpenerimaanpesandakwah