Consumer attitudes towards brands in times of great price sensitivity. Four case studies
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2011-06-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4001/im_en_2011_02_Valls.pdf |
| _version_ | 1818875621348999168 |
|---|---|
| author | Josep-Francesc Valls María José Andrade Raquel Arribas |
| author_facet | Josep-Francesc Valls María José Andrade Raquel Arribas |
| author_sort | Josep-Francesc Valls |
| collection | DOAJ |
| first_indexed | 2024-12-19T13:29:24Z |
| format | Article |
| id | doaj.art-765f9198c6ca456e812a6943f30fe153 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-19T13:29:24Z |
| publishDate | 2011-06-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-765f9198c6ca456e812a6943f30fe1532022-12-21T20:19:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-06-01724001Consumer attitudes towards brands in times of great price sensitivity. Four case studiesJosep-Francesc VallsMaría José AndradeRaquel Arribashttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4001/im_en_2011_02_Valls.pdf |
| spellingShingle | Josep-Francesc Valls María José Andrade Raquel Arribas Consumer attitudes towards brands in times of great price sensitivity. Four case studies Innovative Marketing |
| title | Consumer attitudes towards brands in times of great price sensitivity. Four case studies |
| title_full | Consumer attitudes towards brands in times of great price sensitivity. Four case studies |
| title_fullStr | Consumer attitudes towards brands in times of great price sensitivity. Four case studies |
| title_full_unstemmed | Consumer attitudes towards brands in times of great price sensitivity. Four case studies |
| title_short | Consumer attitudes towards brands in times of great price sensitivity. Four case studies |
| title_sort | consumer attitudes towards brands in times of great price sensitivity four case studies |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4001/im_en_2011_02_Valls.pdf |
| work_keys_str_mv | AT josepfrancescvalls consumerattitudestowardsbrandsintimesofgreatpricesensitivityfourcasestudies AT mariajoseandrade consumerattitudestowardsbrandsintimesofgreatpricesensitivityfourcasestudies AT raquelarribas consumerattitudestowardsbrandsintimesofgreatpricesensitivityfourcasestudies |