Consumer attitudes towards brands in times of great price sensitivity. Four case studies

Bibliographic Details
Main Authors: Josep-Francesc Valls, María José Andrade, Raquel Arribas
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4001/im_en_2011_02_Valls.pdf

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