Consumer attitudes towards brands in times of great price sensitivity. Four case studies
Main Authors: | Josep-Francesc Valls, María José Andrade, Raquel Arribas |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2011-06-01
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Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4001/im_en_2011_02_Valls.pdf |
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