Product Development Research Cycle
Empirical researches of new product developments began in earnest in the 1960s with the “grand approach.” These researches clarified general success factors through the comprehensive analysis of successful project profiles. In the 1970s, the “focus approach” came to fore where analysis focused on sp...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2012-12-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/11/0/11_11/_pdf/-char/en |