A Composite Strategy for the Legal and Ethical Use of Data Mining

A Composite Strategy for the Legal and Ethical Use of Data Mining

An increasingly popular business practice, data mining provides for the extractionof information from existing data to identify trends such as consumerpurchasing practices and can foster greater efficiency in companies’ marketingefforts. There are corresponding costs associated with data mining, asw...

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Bibliographic Details
Main Authors: Brett J. L. Landry, Dinah Payne
Format: Article
Language:English
Published: International School for Social and Business Studies 2012-01-01
Series:International Journal of Management, Knowledge and Learning
Subjects:
management
learning
knowledge
data mining
text mining
privacy
ethics
strategy
Online Access:http://www.issbs.si/press/ISSN/2232-5697/1_27-43.pdf

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