Business Lures Employed by Malay Kelantanese Entrepreneurs
The foundation of a successful business is essentially the level of consumer response to a product or service offered. Entrepreneurs’ abilitities to cater to their consumers’ needs are one of their secrets to success. Hence, the objective of this study is to uncover the secrets of business success,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201815005071 |
| _version_ | 1819162605602734080 |
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| author | Sahad Mohd Nizam Abdullah Suhaila Abdullah Atikullah Haji Abdullah Shuhairimi |
| author_facet | Sahad Mohd Nizam Abdullah Suhaila Abdullah Atikullah Haji Abdullah Shuhairimi |
| author_sort | Sahad Mohd Nizam |
| collection | DOAJ |
| description | The foundation of a successful business is essentially the level of consumer response to a product or service offered. Entrepreneurs’ abilitities to cater to their consumers’ needs are one of their secrets to success. Hence, the objective of this study is to uncover the secrets of business success, particularly the business lures that have helped Kelantan entrepreneurs to popularise products or services they offer. A qualitative approach was used to analyse the interview data according to themes. The study found five factors which determined the business success of the selected Malay Kelantanese entrepreneurs. These factors were: they were persistent in asking for help from Allah, they strived to be approachable entrepreneurs, and they cultivated positive entrepreneurial virtues such as having an honourable personality, being creative, and innovative, as well as being bold in their marketing strategy. Although the findings are not representative of all Malay entrepreneurs in Malaysia, this study can, however, serve as a source of reference to encourage other entrepreneurs to emulate the business success of the selected entrepreneurs. Apart from that, it can encourage awareness among the Muslim entrepreneurs, about the importance of managing a business in accordance with the Islamic laws |
| first_indexed | 2024-12-22T17:30:54Z |
| format | Article |
| id | doaj.art-76836411177f48769f1b5b681cf1f4c8 |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-22T17:30:54Z |
| publishDate | 2018-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-76836411177f48769f1b5b681cf1f4c82022-12-21T18:18:38ZengEDP SciencesMATEC Web of Conferences2261-236X2018-01-011500507110.1051/matecconf/201815005071matecconf_mucet2018_05071Business Lures Employed by Malay Kelantanese EntrepreneursSahad Mohd NizamAbdullah SuhailaAbdullah Atikullah HajiAbdullah ShuhairimiThe foundation of a successful business is essentially the level of consumer response to a product or service offered. Entrepreneurs’ abilitities to cater to their consumers’ needs are one of their secrets to success. Hence, the objective of this study is to uncover the secrets of business success, particularly the business lures that have helped Kelantan entrepreneurs to popularise products or services they offer. A qualitative approach was used to analyse the interview data according to themes. The study found five factors which determined the business success of the selected Malay Kelantanese entrepreneurs. These factors were: they were persistent in asking for help from Allah, they strived to be approachable entrepreneurs, and they cultivated positive entrepreneurial virtues such as having an honourable personality, being creative, and innovative, as well as being bold in their marketing strategy. Although the findings are not representative of all Malay entrepreneurs in Malaysia, this study can, however, serve as a source of reference to encourage other entrepreneurs to emulate the business success of the selected entrepreneurs. Apart from that, it can encourage awareness among the Muslim entrepreneurs, about the importance of managing a business in accordance with the Islamic lawshttps://doi.org/10.1051/matecconf/201815005071 |
| spellingShingle | Sahad Mohd Nizam Abdullah Suhaila Abdullah Atikullah Haji Abdullah Shuhairimi Business Lures Employed by Malay Kelantanese Entrepreneurs MATEC Web of Conferences |
| title | Business Lures Employed by Malay Kelantanese Entrepreneurs |
| title_full | Business Lures Employed by Malay Kelantanese Entrepreneurs |
| title_fullStr | Business Lures Employed by Malay Kelantanese Entrepreneurs |
| title_full_unstemmed | Business Lures Employed by Malay Kelantanese Entrepreneurs |
| title_short | Business Lures Employed by Malay Kelantanese Entrepreneurs |
| title_sort | business lures employed by malay kelantanese entrepreneurs |
| url | https://doi.org/10.1051/matecconf/201815005071 |
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