Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih

This study aims to see the effect of political information obtained from mass communication and interpersonal communication to the voters’ quality of decision-making process in the 2009 Presidential Election. This study examines the causal relationship between five variables, namely media exposure,...

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Main Author: Febri Nurrahmi
Format: Article
Language:English
Published: Program Studi Ilmu Komunikasi Universitas Syiah Kuala 2017-12-01
Series:JKG (Jurnal Komunikasi Global)
Subjects:
Online Access:https://jurnal.usk.ac.id/JKG/article/view/9186
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author Febri Nurrahmi
author_facet Febri Nurrahmi
author_sort Febri Nurrahmi
collection DOAJ
description This study aims to see the effect of political information obtained from mass communication and interpersonal communication to the voters’ quality of decision-making process in the 2009 Presidential Election. This study examines the causal relationship between five variables, namely media exposure, political socialization through primary groups, political engagement, central route, and peripheral route. The problem formulation is constructed based on the Elaboration Likelihood Model (ELM) assumptions adapted to the electoral context. This study used cross-sectional survey towards 201 urban voters of Beji Sub-district who were selected randomly using multistage random sampling techniques. Data analysis techniques are univariate analysis with SPSS 17.0 and multivariate analysis with One-Step Approach Structural Equation Modeling (SEM) method using Lisrel 8.71. The results show that the majority of voters in the 2009 presidential election used the irrational processing of political information through peripheral route. The study also shows that media exposure and political socialization through primary groups can be acted as antecedent variables to the correlational relationship between political engagement and political information processing.
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spelling doaj.art-76b42880c94e413bae3c3379514f61782024-02-12T15:28:28ZengProgram Studi Ilmu Komunikasi Universitas Syiah KualaJKG (Jurnal Komunikasi Global)2614-79982614-218X2017-12-016139557104Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan PemilihFebri Nurrahmi0Universitas Syiah KualaThis study aims to see the effect of political information obtained from mass communication and interpersonal communication to the voters’ quality of decision-making process in the 2009 Presidential Election. This study examines the causal relationship between five variables, namely media exposure, political socialization through primary groups, political engagement, central route, and peripheral route. The problem formulation is constructed based on the Elaboration Likelihood Model (ELM) assumptions adapted to the electoral context. This study used cross-sectional survey towards 201 urban voters of Beji Sub-district who were selected randomly using multistage random sampling techniques. Data analysis techniques are univariate analysis with SPSS 17.0 and multivariate analysis with One-Step Approach Structural Equation Modeling (SEM) method using Lisrel 8.71. The results show that the majority of voters in the 2009 presidential election used the irrational processing of political information through peripheral route. The study also shows that media exposure and political socialization through primary groups can be acted as antecedent variables to the correlational relationship between political engagement and political information processing.https://jurnal.usk.ac.id/JKG/article/view/9186media exposurepolitical socializationpolitical information processingvoting behavior
spellingShingle Febri Nurrahmi
Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
JKG (Jurnal Komunikasi Global)
media exposure
political socialization
political information processing
voting behavior
title Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
title_full Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
title_fullStr Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
title_full_unstemmed Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
title_short Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
title_sort pengaruh terpaan media dan sosialisasi politik melalui primary groups terhadap proses pengambilan keputusan pemilih
topic media exposure
political socialization
political information processing
voting behavior
url https://jurnal.usk.ac.id/JKG/article/view/9186
work_keys_str_mv AT febrinurrahmi pengaruhterpaanmediadansosialisasipolitikmelaluiprimarygroupsterhadapprosespengambilankeputusanpemilih