Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention
The research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descr...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol5/ijdns_2021_15.pdf |
| _version_ | 1818766153954099200 |
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| author | Dede Suleman Sabil sabil Sri Rusiyati Imelda Sari Susan Rachmawati Ety Nurhayaty Rd Bily Parancika |
| author_facet | Dede Suleman Sabil sabil Sri Rusiyati Imelda Sari Susan Rachmawati Ety Nurhayaty Rd Bily Parancika |
| author_sort | Dede Suleman |
| collection | DOAJ |
| description | The research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descriptive analysis, and the test instrument uses SEM AMOS. in this study using four variables, thirteen dimensions and twenty-six indicators. The results show that trust and ease of use have a significant effect on buying decisions and also have a significant effect on repurchase intention, and purchase decisions have a significant and significant effect on repurchase intention. so it can be said that trust and ease of use are the entry points that make consumers start to move to the next stage, therefore online store marketers need to pay attention. |
| first_indexed | 2024-12-18T08:29:28Z |
| format | Article |
| id | doaj.art-76b5f896a7f148b687cbcd5527ea6727 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-12-18T08:29:28Z |
| publishDate | 2021-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-76b5f896a7f148b687cbcd5527ea67272022-12-21T21:14:31ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562021-01-0146547010.5267/j.ijdns.2021.4.002Exploring the relationship between trust, ease of use after purchase and switching re-purchase intentionDede SulemanSabil sabilSri RusiyatiImelda SariSusan RachmawatiEty NurhayatyRd Bily ParancikaThe research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descriptive analysis, and the test instrument uses SEM AMOS. in this study using four variables, thirteen dimensions and twenty-six indicators. The results show that trust and ease of use have a significant effect on buying decisions and also have a significant effect on repurchase intention, and purchase decisions have a significant and significant effect on repurchase intention. so it can be said that trust and ease of use are the entry points that make consumers start to move to the next stage, therefore online store marketers need to pay attention.http://www.growingscience.com/ijds/Vol5/ijdns_2021_15.pdf |
| spellingShingle | Dede Suleman Sabil sabil Sri Rusiyati Imelda Sari Susan Rachmawati Ety Nurhayaty Rd Bily Parancika Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention International Journal of Data and Network Science |
| title | Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention |
| title_full | Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention |
| title_fullStr | Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention |
| title_full_unstemmed | Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention |
| title_short | Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention |
| title_sort | exploring the relationship between trust ease of use after purchase and switching re purchase intention |
| url | http://www.growingscience.com/ijds/Vol5/ijdns_2021_15.pdf |
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