Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization

Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization

With the development and support of modern technologies such as digital media and online live stream, it has become an effective way to promote the online transaction of museum cultural and creative products. Based on the Technology Acceptance Model combined with the Post-Acceptance Model of Informa...

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Bibliographic Details
Main Authors:	Mengyi Lin, Zhaoyang Meng, Caisheng Luo
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-04-01
Series:	Frontiers in Psychology
Subjects:	museum cultural and creative products perceived interest perceived value involvement in purchasing decisions persistent purchase
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.881957/full

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