Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality

The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels in the Republic of Ireland...

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Main Authors: Yi Sheng Tan, Angela S. Wright
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/3/1/19
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author Yi Sheng Tan
Angela S. Wright
author_facet Yi Sheng Tan
Angela S. Wright
author_sort Yi Sheng Tan
collection DOAJ
description The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels in the Republic of Ireland and how these concepts relate to their public customer image. While the multifaceted hybrid model of “smart and green” hotels is rapidly emerging as the new theme in the sustainable tourism industry, previous literature failed to address the issue in relation to a lack of uptake from Irish hoteliers. A post-positivistic paradigm was adopted for this study. Primary data indicates that most hoteliers were positively receptive towards “smart” and “green” despite many challenges. This research will interest policy makers, central government, tourism organisations and hotel practitioners.
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spelling doaj.art-76c3e904066e429398c59db106eb64a82023-11-30T22:38:07ZengMDPI AGTourism and Hospitality2673-57682022-03-013127629610.3390/tourhosp3010019Exploring “Smart and Green” Concepts: A New Synergy for Irish HospitalityYi Sheng Tan0Angela S. Wright1School of Business, Munster Technological University, T12 P928 Cork, IrelandSchool of Business, Munster Technological University, T12 P928 Cork, IrelandThe spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels in the Republic of Ireland and how these concepts relate to their public customer image. While the multifaceted hybrid model of “smart and green” hotels is rapidly emerging as the new theme in the sustainable tourism industry, previous literature failed to address the issue in relation to a lack of uptake from Irish hoteliers. A post-positivistic paradigm was adopted for this study. Primary data indicates that most hoteliers were positively receptive towards “smart” and “green” despite many challenges. This research will interest policy makers, central government, tourism organisations and hotel practitioners.https://www.mdpi.com/2673-5768/3/1/19smart hotelsgreen hotelssustainable tourismsmart hospitalityartificial intelligencevirtual reality
spellingShingle Yi Sheng Tan
Angela S. Wright
Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
Tourism and Hospitality
smart hotels
green hotels
sustainable tourism
smart hospitality
artificial intelligence
virtual reality
title Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
title_full Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
title_fullStr Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
title_full_unstemmed Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
title_short Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
title_sort exploring smart and green concepts a new synergy for irish hospitality
topic smart hotels
green hotels
sustainable tourism
smart hospitality
artificial intelligence
virtual reality
url https://www.mdpi.com/2673-5768/3/1/19
work_keys_str_mv AT yishengtan exploringsmartandgreenconceptsanewsynergyforirishhospitality
AT angelaswright exploringsmartandgreenconceptsanewsynergyforirishhospitality