Digital transformation models in the management of commercial companies
The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"
2022-08-01
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| Series: | Cooperativismo y Desarrollo |
| Subjects: | |
| Online Access: | https://coodes.upr.edu.cu/index.php/coodes/article/view/515 |
| _version_ | 1811250175944949760 |
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| author | José Townsend Valencia Janina Figueroa Filián |
| author_facet | José Townsend Valencia Janina Figueroa Filián |
| author_sort | José Townsend Valencia |
| collection | DOAJ |
| description | The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet their customers. The objective of the study is to establish whether companies in the commerce sector are prepared for the digital transformation process. The proposed research model exposes the areas of the business in which digital technologies are most affected; it focuses on answering the what? and the which? from the perspective of five domains of the underlying principles of the strategies, changing the rules of the business. The research conducted is of qualitative and non-experimental design. The research method was inductive and its scope descriptive and correlational with the objective of quantifying the relationship between the concepts and their variables. The statistical and field technique was used, the main instrument for collecting information was the questionnaire, followed by the databases, using a statistical analysis program that showed the most significant aspects of the indicators studied. |
| first_indexed | 2024-04-12T16:00:32Z |
| format | Article |
| id | doaj.art-76c51b82f6544637a77fa8a277a81703 |
| institution | Directory Open Access Journal |
| issn | 2310-340X |
| language | Spanish |
| last_indexed | 2024-04-12T16:00:32Z |
| publishDate | 2022-08-01 |
| publisher | Universidad de Pinar del Río "Hermanos Saíz Montes de Oca" |
| record_format | Article |
| series | Cooperativismo y Desarrollo |
| spelling | doaj.art-76c51b82f6544637a77fa8a277a817032022-12-22T03:26:13ZspaUniversidad de Pinar del Río "Hermanos Saíz Montes de Oca"Cooperativismo y Desarrollo2310-340X2022-08-01102407429278Digital transformation models in the management of commercial companiesJosé Townsend Valencia0Janina Figueroa Filián1Universidad Tecnológica Empresarial de GuayaquilUniversidad Tecnológica Empresarial de GuayaquilThe phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet their customers. The objective of the study is to establish whether companies in the commerce sector are prepared for the digital transformation process. The proposed research model exposes the areas of the business in which digital technologies are most affected; it focuses on answering the what? and the which? from the perspective of five domains of the underlying principles of the strategies, changing the rules of the business. The research conducted is of qualitative and non-experimental design. The research method was inductive and its scope descriptive and correlational with the objective of quantifying the relationship between the concepts and their variables. The statistical and field technique was used, the main instrument for collecting information was the questionnaire, followed by the databases, using a statistical analysis program that showed the most significant aspects of the indicators studied.https://coodes.upr.edu.cu/index.php/coodes/article/view/515transformación digitalmodelos de transformación digitaldigitalizaciónclientescultura organizacional |
| spellingShingle | José Townsend Valencia Janina Figueroa Filián Digital transformation models in the management of commercial companies Cooperativismo y Desarrollo transformación digital modelos de transformación digital digitalización clientes cultura organizacional |
| title | Digital transformation models in the management of commercial companies |
| title_full | Digital transformation models in the management of commercial companies |
| title_fullStr | Digital transformation models in the management of commercial companies |
| title_full_unstemmed | Digital transformation models in the management of commercial companies |
| title_short | Digital transformation models in the management of commercial companies |
| title_sort | digital transformation models in the management of commercial companies |
| topic | transformación digital modelos de transformación digital digitalización clientes cultura organizacional |
| url | https://coodes.upr.edu.cu/index.php/coodes/article/view/515 |
| work_keys_str_mv | AT josetownsendvalencia digitaltransformationmodelsinthemanagementofcommercialcompanies AT janinafigueroafilian digitaltransformationmodelsinthemanagementofcommercialcompanies |