Digital transformation models in the management of commercial companies

The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet...

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Bibliographic Details
Main Authors: José Townsend Valencia, Janina Figueroa Filián
Format: Article
Language:Spanish
Published: Universidad de Pinar del Río "Hermanos Saíz Montes de Oca" 2022-08-01
Series:Cooperativismo y Desarrollo
Subjects:
Online Access:https://coodes.upr.edu.cu/index.php/coodes/article/view/515