An evaluation of the functionality and delivery of websites of political parties in South Africa

The political communication environment worldwide has been transformed by the Internet with websites providing opportunities for affordable information dissemination and reception. Internationally, a party contesting an election without a website seems impossible today. This exploratory study examin...

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Bibliographic Details
Main Authors: Maria Crossland, Wallace Chigona
Format: Article
Language:English
Published: AOSIS 2010-11-01
Series:South African Journal of Information Management
Subjects:
Online Access:https://sajim.co.za/index.php/sajim/article/view/453
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author Maria Crossland
Wallace Chigona
author_facet Maria Crossland
Wallace Chigona
author_sort Maria Crossland
collection DOAJ
description The political communication environment worldwide has been transformed by the Internet with websites providing opportunities for affordable information dissemination and reception. Internationally, a party contesting an election without a website seems impossible today. This exploratory study examines the use of websites by political parties during the 2009 South African elections and investigates the functionality offered by the websites as well as how effectively this functionality is delivered. The study analysed the websites of both large and small political parties. It is worth noting that in spite of the lower Internet penetration rates in South Africa, the majority of political parties contesting the 2009 elections had websites. The study shows that the websites of the larger parties generally offer more functionality than those of the smaller parties, supporting the view of ‘normalisation’ of party competition in cyberspace. However, an analysis of the delivery of the content does not confirm the normalisation effects.
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spelling doaj.art-76d7ddcec6d54a358d8641a71eb5ab752022-12-21T17:48:06ZengAOSISSouth African Journal of Information Management2078-18651560-683X2010-11-01121e1e5405An evaluation of the functionality and delivery of websites of political parties in South AfricaMaria Crossland0Wallace Chigona1University of Cape TownUniversity of Cape TownThe political communication environment worldwide has been transformed by the Internet with websites providing opportunities for affordable information dissemination and reception. Internationally, a party contesting an election without a website seems impossible today. This exploratory study examines the use of websites by political parties during the 2009 South African elections and investigates the functionality offered by the websites as well as how effectively this functionality is delivered. The study analysed the websites of both large and small political parties. It is worth noting that in spite of the lower Internet penetration rates in South Africa, the majority of political parties contesting the 2009 elections had websites. The study shows that the websites of the larger parties generally offer more functionality than those of the smaller parties, supporting the view of ‘normalisation’ of party competition in cyberspace. However, an analysis of the delivery of the content does not confirm the normalisation effects.https://sajim.co.za/index.php/sajim/article/view/453Information disseminationinformation receptiononline campaigningpolitical partiesvoter communication
spellingShingle Maria Crossland
Wallace Chigona
An evaluation of the functionality and delivery of websites of political parties in South Africa
South African Journal of Information Management
Information dissemination
information reception
online campaigning
political parties
voter communication
title An evaluation of the functionality and delivery of websites of political parties in South Africa
title_full An evaluation of the functionality and delivery of websites of political parties in South Africa
title_fullStr An evaluation of the functionality and delivery of websites of political parties in South Africa
title_full_unstemmed An evaluation of the functionality and delivery of websites of political parties in South Africa
title_short An evaluation of the functionality and delivery of websites of political parties in South Africa
title_sort evaluation of the functionality and delivery of websites of political parties in south africa
topic Information dissemination
information reception
online campaigning
political parties
voter communication
url https://sajim.co.za/index.php/sajim/article/view/453
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