Television as a Moderator Between Narcissism and Self-Promoting Behavior on Facebook

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on...

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Bibliographic Details
Main Authors: Asghar Ali Shah, Mujeem M Bhatti, Ahmad A Ansari, Basharat Hussain, Gulshan Tara
Format: Article
Language:English
Published: Department of Psychology, Islamia College Peshawar 2017-01-01
Series:Peshawar Journal of Psychology and Behavioral Sciences
Subjects:
Online Access:https://www.pjpbsicp.com/index.php/pjpbs/article/view/71
Description
Summary:There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.
ISSN:2415-6779
2518-4474