Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal
Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agraria...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-06-01
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| Series: | Agriculture |
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| Online Access: | https://www.mdpi.com/2077-0472/10/6/197 |
| _version_ | 1827715783510196224 |
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| author | Kumar Bhatta Yasuo Ohe Adriano Ciani |
| author_facet | Kumar Bhatta Yasuo Ohe Adriano Ciani |
| author_sort | Kumar Bhatta |
| collection | DOAJ |
| description | Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society. |
| first_indexed | 2024-03-10T19:26:47Z |
| format | Article |
| id | doaj.art-76de9f9825b04fbeafd98db495375696 |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-10T19:26:47Z |
| publishDate | 2020-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-76de9f9825b04fbeafd98db4953756962023-11-20T02:31:47ZengMDPI AGAgriculture2077-04722020-06-0110619710.3390/agriculture10060197Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural NepalKumar Bhatta0Yasuo Ohe1Adriano Ciani2Department of Food and Resource Economics, Chiba University, Chiba 271-8510, JapanDepartment of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, JapanWorld Friendship Association of Rural Areas (AMAR-WFARA), Perugia 06125, ItalyDespite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.https://www.mdpi.com/2077-0472/10/6/197agritourismdeveloping countryhuman resourcesrole of womenSWOT strategiesNepal |
| spellingShingle | Kumar Bhatta Yasuo Ohe Adriano Ciani Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal Agriculture agritourism developing country human resources role of women SWOT strategies Nepal |
| title | Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal |
| title_full | Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal |
| title_fullStr | Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal |
| title_full_unstemmed | Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal |
| title_short | Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal |
| title_sort | which human resources are important for turning agritourism potential into reality swot analysis in rural nepal |
| topic | agritourism developing country human resources role of women SWOT strategies Nepal |
| url | https://www.mdpi.com/2077-0472/10/6/197 |
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